Senior Event Manager at Asmodee North America (2022-01 – 2025-01)
Directed event strategy, planning, and operations for national and international trade shows and consumer events for a major game publisher.
- Directed event strategy, planning, and operations, ensuring all deliverables aligned with company objectives and brand standards.
- Led end-to-end execution of national and international trade shows and consumer events for a major game publisher.
- Managed a team of three full-time employees, two part-time staff, and a large roster of demonstrators and volunteers.
- Oversaw onsite operations, including exhibit buildouts, event schedules, and staffing across multiple event formats.
- Optimized event budgets and identified cost-saving opportunities, reducing trade show expenses by over $500,000 in one fiscal year.
- Built and managed a contractor-based demo team to ensure consistent brand representation and high-quality engagement at major conventions.
- Collaborated closely with internal stakeholders and external partners to maintain alignment, mitigate risks, and deliver projects on time.
Marketing Manager at Nanny's Jamaican Kitchen (2023-01 – 2025-01)
Developed and executed marketing strategies that increased brand visibility and customer engagement across the restaurant, catering events, and food truck operations.
- Developed and executed marketing strategies that increased brand visibility and customer engagement across the restaurant, catering events, and food truck operations.
- Managed social media platforms, growing online reach and community engagement through consistent, authentic storytelling.
- Coordinated promotional events and partnerships that boosted sales and strengthened relationships within the Twin Cities community.
- Designed marketing materials and campaigns that reflected the vibrant culture and authenticity of Jamaican cuisine. Coordinated press interviews and solidified dignitaries as well as community partners attending community events.
- Collaborated with the culinary team and ownership to align marketing initiatives with business goals and seasonal offerings.
- Tracked marketing performance metrics and adjusted campaigns to maximize reach and return on investment.
Events Manager at Twin Cities PBS (TPT) (2021-01 – 2022-01)
Directed complex, high-profile events — both in-person and virtual — ensuring strategic alignment, budget adherence, and flawless execution.
- Directed complex, high-profile events — both in-person and virtual — ensuring strategic alignment, budget adherence, and flawless execution.
- Served as a key liaison to vendors, executives, and community partners, driving collaboration and creative problem-solving.
- Oversaw comprehensive event planning, from contract negotiation to security planning, catering, entertainment, transportation, and marketing.
- Established organizational SOPs and delivered training that elevated team performance and operational consistency.
- Led social media planning and design to amplify community outreach and event participation.
- Provided frontline technical support for virtual events, enabling smooth experiences for presenters and attendees.
- Managed on-site programming staff and volunteer operations at the TPT Building during the Annual Minnesota State Fair.
- Supervised and developed a team of three direct reports and six seasonal contractors, ensuring high performance during peak event periods.
Event Manager at Unitron – Sonova Company (2015-01 – 2020-01)
Coordinated regional training seminars, product launches, national sales meetings, and trade show coordination for audiology conventions.
- Coordinated Regional Training Seminars, Product launches, National Sales Meetings.
- Managed trade show coordination for state, national & international audiology conventions.
- Planned and implemented customer Engage events at destination locations (50 attendees – 200).
- Managed $750,000 annual event budget.
- Vendor sourcing and contract negotiations.
- Owned the research & implementation of Cvent.
- Salesforce integration to show ROI at events.
- Reserved and managed travel arrangements and ground transportation coordination.
- Designed post-event surveys and reporting systems to inform data-driven improvements.
Special Events Program Manager at Kitty Andersen Youth Science Program - Science Museum of Minnesota (2013-01 – 2015-01)
Designed and executed STEM-focused youth events that supported program learning goals and community engagement.
- Designed and executed STEM-focused youth events that supported program learning goals and community engagement.
- Led planning and organization for major programs including The Gatherings, Youth Science Day, Youth Retreats, and the Frogtown Block Party Series.
- Expanded Youth Science Day attendance from 300 to 2,500+ participants, significantly increasing visibility and community reach.
- Collaborated cross-departmentally on the launch of the Journey to Space exhibit, supporting youth-centered programming and public engagement.
- Managed budgets for community events, donor engagement activities, and partnership-driven programming.
- Built and sustained community partnerships to strengthen collaborative STEM initiatives and broaden youth participation.
