Messiah R

Marketing and business professional with experience in content creation, branding, digital campaigns, and growth strategy. I enjoy finding creative ways to help businesses grow and connect with their audience. Currently building my skills in AI, automation, and business operations to better understand how technology can improve the way companies work.

Social Media Marketing Intern - Educational Opportunity Program (EOP) at SUNY System Administration (2025-04 – Present)

Supported the development and execution of a statewide digital advertising campaign, working both on camera and behind the scenes to produce short-form video ads promoting EOP initiatives across multiple SUNY campuses.

• Create and edit short-form videos, carousels, and story campaigns that increased engagement and visibility across EOP social media platforms, leading the creative vision through structured content calendars and campaign planning that contributed to a 77% increase in followers.
• Analyze post-performance metrics to identify content trends, refine messaging, and optimize posting schedules to improve reach and audience interaction.
• Selected to represent EOP in a Spectrum News 1 news segment, advocating for student access and increasing public visibility of the program statewide.
• Collaborate with SUNY System Administration leadership to launch and manage the Brand Storyteller initiative, coordinating student creators across campuses to amplify authentic EOP voices.

President - Educational Opportunity Program Student Association (EOPSA) at University at Albany, State University of New York (2024-08 – Present)

Reestablished and lead the EOP Student Association, directing promotional strategy and branding to increase student engagement and organizational visibility.

• Managed communications and outreach for campus initiatives, aligning messaging, visuals, and event marketing to strengthen participation and maintain a cohesive identity.

Marketing & Public Relations Chair - UAlbany Chess Club at University at Albany, State University of New York (2024-08 – 2025-01)

Led marketing and promotion for meetings and events, creating digital graphics and campaign materials that increased awareness and attendance.

• Developed messaging and outreach strategies across campus platforms to ensure consistent communication and branding.

Founder & CEO at Upstate Upscale LLC (2025-07 – Present)

Lead a marketing agency delivering brand strategy, digital campaigns, and lifecycle marketing for small businesses, with an emphasis on measurable growth.

• Develop and maintain comprehensive brand toolkits to ensure consistent visual identity and messaging across all client-facing platforms.
• Plan and execute email marketing campaigns that have generated $22,000+ in attributable revenue, demonstrating strong return on marketing efforts.
• Design branded marketing materials including in-store TV graphics, promotional banners, and merchandise, ensuring cohesive brand presentation across physical and digital environments.

Academic Resource Mentor Coordinator – Educational Opportunity Program (EOP) at University at Albany, State University of New York (2024-09 – Present)

Manage and oversee the Academic Resource Mentor program, supervising 15+ mentors supporting students on academic probation and ensuring consistent program operations.

• Develop and maintain structured systems and resources, including training sessions, scheduling tools, and tracking processes, to improve program efficiency.
• Establish program marketing and recruitment materials, including flyers, branded assets, and logo design, to increase visibility and support mentor recruitment.

Digital Navigator Assistant at University at Albany, State University of New York (2025 – Present)

Residential Assistant at University at Albany, State University of New York (2023 – 2025)

Teacher's Assistant at University at Albany, State University of New York (2023 – 2024)

EOP Student Leader at University at Albany, State University of New York (2023 – Present)

Bachelor of Science in Business Administration, Concentration Marketing & Entrepreneurship – University at Albany, State University of New York (2026-05)

Certificate in Business in Luxury Brand Management – Paris School of Business (2025-01 – 2025-01)