Michael Cohen

Digital Marketer with over 20 years of experience in driving revenue growth through performance marketing,

leadership, and data utilization for B2C and B2B businesses. Specializing in online financial services, e-commerce, and luxury brands, my success in digital marketing stems from leveraging analytics and practical insights. My expertise spans paid search, display, social media, remarketing, product shopping feeds, email marketing automation, and conversion optimization, all with a strong focus on data-driven decision-making. Key Offerings:

 Demonstrated ability to plan, execute, and implement performance marketing strategies that drive revenue and profit growth.

 Strategic methodologies to expand brand presence, generate qualified leads, and identify new revenue opportunities.

 Expertise in identifying key consumer behaviors and developing tactical approaches to leverage them.

 Conversion rate optimization to enhance user experience and maximize the effectiveness of marketing campaigns, leading to increased sales and customer engagement.

Led performance marketing initiatives for various brands, managing accounts on Google, Bing, Meta, Home Depot,

Walmart, LinkedIn, and Amazon. Successfully managed search, shopping, social, display, demand generation, video,

and performance max campaigns with monthly budgets ranging from six to seven figures.

 Enhanced customer acquisition, conversion optimization, and ROI through innovative marketing strategies and leadership.

 Monitored industry trends and developed best practices to identify new opportunities, including customer match, remarketing, audiences, demand generation, PMAX, and multi-media ads.

 Optimized campaigns, reducing advertising costs by 14% and increasing revenue by 27%.

 Oversaw tracking, bid strategies, attribution modeling, incrementality testing, reporting, and analysis of paid search marketing campaigns.

 Maintained high creative standards, ensuring exceptional quality scores for all search advertisements.

 Conducted A/B testing for cross-channel marketing campaigns, improving conversion rates by 89%.

Bentley University , Bachelors of Science, Marketing