Director of Domestic and International Sales - Maccabi Art, division of Cra Z Art - Miami, Florida
(2016-02)
200 Million Dollar company specializing in NBA stationery products, backpacks, arcade games, MLB & NBA figures, pro ball sports, licensed soccer balls, soccer products (Real Madrid, Barcelona), pet toys, and inflatables.
- Directed and managed sales reps for the United States, South America, Europe, and the Caribbean
- Responsible for working with accounts, distributors, and reps
- Direct sales planning and market analysis activities, including market research, competitive product evaluation and selling techniques throughout each sales territory
- Structure and negotiate pricing, volume discounts, co-op advertising and premium promotions
- Provide input to product development to enhance product offerings based on evolving market conditions and customer feedback
- Direct and maintain customer service standards to ensure maximum sales opportunities and brand loyalty
- Create short- and long-term strategic plans and sales forecasts to ensure projected volume and profitability goals are met
- Responsible for key accounts such as Wal-Mart, Target, Toys R Us, CVS, Walgreens, Kroger, Wal-Mart Mexico, Wal-Mart Puerto Rico, and Walmart Chile
- Implement business activities to develop and launch new products as well as innovating new global sales
- Prepared weekly call reports
- Attend key trade shows: Hong Kong, NYC Toy Fair, Nuremberg, Sports and Licensing Show
- Opened new markets in Peru, Chile, Belgium, France, Ecuador and Greece
- Responsible for 5 in house sales executives and 25 outside sales reps
- P&L responsibility and cost analysis
- Responsible for account managers contract preparation
Vice President of Sales & Marketing - Winway Corp/Made4Ustudio - Shrewsbury, New Jersey
(2014-07 - 2016-02)
Specializing in wooden accessories for 18" dolls, mechanical baby dolls, electronics, fashion dolls, arts & crafts, activities and craft EZ Oven, and wet pets.
- Direct and manage sales representatives for the United States
- Strategically steered the development of sales marketing incubation processes for new products and sales channels
- Developed new brand and category management approach to drive growth, customer focus and profitability
- Responsible for key accounts: Walmart, CVS, Toys R Us, Target
- Expanded into new markets resulting in 27% growth with new customers
- Planned and executed sales & marketing strategy, analysis, business development, sales marketing trade shows
- Participated in product development strategies and input on the hottest trends
- Led sales team to achieve new sales and customer quotas
- Created pricing and product strategies to maintain a competitive edge in the toy industry
- Drove market share and brand awareness growth
- Executive leader managing a team of over 15 sales reps
Vice President of Sales - NSI International Inc. - New York, New York
(2013-10 - 2014-06)
$40 million dollar company specializing in Nickelodeon Gak & Floam, slime, Smithsonian science kits, magic rocks, Wubble Bubble, Oglo crafts and Oglo sports.
- Directed and managed key accounts: Wal-Mart, Toys R US, CVS, Michaels, and Hobby Lobby
- Directed and managed sales representatives for the United States and South America
- Responsible for working with China to ensure quality and on time shipping
- Work with Nickelodeon licensures
- Created and executed appropriate sales strategies to make sure that sales goals are reached
- Provided day to day leadership for sales and marketing personnel
- Set aggressive monthly sales goals
- Demonstrated superior negotiating skills to maintain profit margins while achieving marketing and sales goals of the company
- Developed strategic sales and marketing plans
- Built and developed a high performance sales team
Vice President of Sales & Marketing - The Wish Factory Inc, Paw Prints group, Les Friedland & Associates, Winway Corp. - Montclair, New Jersey
(2003-03 - 2013-09)
$50 million dollar company specializing in infant, toddler, fashion dolls, mechanical dolls, doll accessories, Pound Puppies plush, 1Direction licensed products, crafts, activities, and pre-school products.
- Responsible for key accounts in Canada
- Directed and managed sales representatives for the United States, Canada and Latin America
- Responsible for working with China to ensure quality and on time shipping
- Created and executed appropriate sales strategies to make sure that sales goals are reached
- Provided day to day leadership for sales and marketing personnel
- Set aggressive monthly sales goals
- Demonstrated superior negotiating skills to maintain profit margins while achieving marketing and sales goals of the company
- Developed strategic sales and marketing plans
- Responsible for key accounts such as Wal-Mart, Target, Toys R Us, Hobby Lobby, Michael's
- Built and developed a high performance sales team
Director of Sales - Rose Art Industries Inc. - Livingston, New Jersey
(1993-05 - 2003-01)
$200 million dollar company in manufacturing of toys, activities, arts & crafts and stationery.
- Responsible for all sales and sales related staffing, forecasting, pricing, and product development
- Responsible for managing sales force consisting of 25 sales representatives
- Direct call responsibility for top house accounts, mass, specialty, drug, and grocery accounts
- Pioneered company into mass market, warehouse clubs, off price supermarket, and drug retailers
- Mastered the art of positioning and selling unique product in non-traditional departments to maximize sales
- Played a key role in the growth and development of such key accounts as Staples, BJ's Wholesale Club, Kroger, Ames and Rite-Aid Corp.
National Sales Manager - Coloron Industries Inc, A Division of Rose Art Industries - Brooklyn, New York
(1990-05 - 1993-04)
20 million dollar company.
- Managed five inside account managers and ten outside sales rep organizations
- Directed business activities to develop and launch new products. Enhanced sales results of existing and continuing products
- Collaborated strategies and decisions regarding manufacturing in China. Worked closely with China office and was the liaison with overseas operations
- Implemented new sales, marketing, and product development programs
- Successfully managed Glitter Magic/Crayon Division
