Michael Tiojanco

Digital Marketing Executive and full-stack marketer with 20+ years of experience spanning creative production, content strategy, paid media, marketing automation, analytics, and martech, most recently at a private equity-backed luxury brand portfolio. Proven track record building high-performing teams, managing up to $10M in annual media spend, and delivering measurable business results across the full marketing function.

Senior Director, Digital at Pleina Group (2024-01 – 2026-07)

Built and led a centralized digital team across Kalamazoo Outdoor Gourmet and Urban Bonfire, driving transformation across paid media, marketing automation/CRM, and web development, contributing to 54% revenue growth.

• Own all analytics and reporting for the marketing and sales organization across three brands, building unified data infrastructure and executive dashboards.
• Developed custom AI-powered apps and website plugins to solve specific business problems, reducing manual effort and creating new operational leverage.
• Drove org-wide HubSpot rollout, establishing a unified platform for CRM, marketing automation, and campaign management across the organization.
• Built and scaled a content production team using AI-powered workflows to increase output and deliver assets across all stages of the customer journey.

Director, Digital Marketing at Kalamazoo Outdoor Gourmet (2019-07 – 2024-01)

Led company-wide digital transformation for an international luxury outdoor kitchen brand with B2B and B2C clientele.

• Built digital marketing function from the ground up, developing a team of experts and bringing all functions in-house with a cohesive strategy that improved lead generation performance.
• Architected marketing automation and audience data platform integrations enabling precise prospect targeting and customer journey automation across multiple funnels.
• Built enterprise-level analytics infrastructure, integrating all channels into unified dashboards and reporting for company-wide use.

Digital Marketing Manager at Camping World & Good Sam (2015-06 – 2019-07)

Digital Marketing Hire #3 at a publicly traded RV and outdoor retailer (120+ locations at the time); part of the growth team that scaled revenue from $1.5B to $3B as the company went public.

• Personally managed $20M+ in annual digital advertising spend across paid search (Google Ads), paid social (Meta), and programmatic display (DV360/StackAdapt) for 25+ locations, delivering 20%+ year-over-year lead volume growth.
• Built and led a high-performing team of 8 digital marketing professionals across paid media, social, and content disciplines.
• Led nationwide rollout of Khoros and Podium across 120+ dealership locations, establishing governance frameworks and training programs for organization-wide adoption.
• Oversaw content production and creative operations across paid, organic, and social channels, managing internal staff and external vendors to maintain brand consistency across 120+ locations.

Marketing & Sales at TC Furlong Inc. (2006-06 – 2015-06)

Served as sole marketing resource for TC Furlong, a boutique professional audio firm, owning all channels including web, email, content, social, live events, and PR. Implemented marketing automation to increase customer touchpoints.

B.A. in Marketing – DePaul University