Michelle Freschi

Results-driven Senior Marketing Leader with 20+ years of experience directing multi-channel growth strategies, brand development, enterprise lead generation, and integrated marketing campaigns. Proven track record of translating business goals into measurable pipeline growth, managing $2M+ budgets, and crafting high-impact marketing collateral. Adept at managing cross-functional teams, agency partners, and complex project lifecycles to drive customer engagement, brand positioning, and revenue.

Senior Marketing Manager at RICHMOND AMERICAN HOMES (2020-01 – Present)

• Campaign & Asset Management: Direct multi-channel marketing strategies across 40+ active business portfolios, producing high-impact digital and print assets to drive audience engagement and conversion.
• Collateral & Content Production: Author, design, and manage production for customer-facing assets, product brochures, promotional collateral, digital graphics, and sales toolkits using creative design tools.
• End-to-End Execution: Oversee integrated campaign lifecycles from ideation through launch, coordinating print production, digital placement, social media, email marketing, and targeted events.
• Budget Oversight & Vendor Governance: Direct $1.5M–$2M annual marketing budgets. Manage agency relationships, print vendors, and media partners to ensure high-quality delivery on schedule and within budget.
• Performance Analytics: Track lead conversion metrics and campaign ROI across CRM platforms, using data insights to continually optimize asset performance and strategy.

Marketing Specialist at LENNAR HOMES (2005-01 – 2020-12)

• Multi-Market Campaign Execution: Directed integrated marketing programs for 40+ sites across Northern California and Nevada.
• Digital & Print Asset Creation: Led the design and rollout of digital ads, web content, print collateral, signage, and promotional displays for product launches.
• Product Launch Management: Managed cross-functional project plans for dozens of high-priority market launches annually, aligning messaging across signage, print, email, and event collateral.
• Executive Dashboards & Reporting: Prepared monthly campaign analytics and performance reports for executive leadership to guide market strategy.
• Career Progression: Advanced through foundational roles including Office Manager, Marketing Coordinator, and Internet Sales Consultant.

Marketing Coordinator at GRUBB & ELLIS (2003-01 – 2005-12)

• Collateral Creation & Design: Produced high-end offering memorandums, proposals, property flyers, and marketing packages for top-producing brokers.
• Brand Consistency: Standardized print and digital templates across commercial property portfolios to enforce brand standards and messaging rigor.

Co-Founder & Marketing Director at BIG SKY ELECTRIC (2019-01 – Present)

• Brand Development & Marketing: Established brand identity, digital marketing channels, collateral design, and customer lead acquisition strategies for a commercial and residential business.

Owner & Marketing Advisor at FRESCHI & CO. TRAVEL (2024-01 – Present)

• Client Engagement & Strategy: Manage client acquisition, email marketing, CRM workflows, and custom solution structuring.

Business & Marketing – California State University, Sacramento

General Studies – Diablo Valley College

Digital Design – American InterContinental University