Store Manager - VICTORIA'S SECRET - Pembroke Lakes, FL
(2024-01)
- Lead daily operations of a specialty intimate-apparel retail environment while delivering an elevated, customer-focused experience aligned with Victoria's Secret brand standards.
- Drive sales performance by translating company goals and key performance indicators into clear expectations, actionable strategies, and daily team priorities.
- Recruit, onboard, coach, and develop associates and leaders to build a high-performing team and strengthen internal talent.
- Analyze sales trends, productivity, conversion, average transaction value, and other business metrics to identify opportunities and improve results.
- Create a culture of accountability, recognition, and continuous development through consistent coaching and performance feedback.
- Partner with leadership to execute product launches, seasonal initiatives, promotions, visual merchandising, and brand standards.
- Oversee staffing, scheduling, payroll, inventory, shipment processing, replenishment, and operational routines to maximize efficiency and sales readiness.
Store Manager - ALDO - South Florida, FL
(2020-01 - 2024-12)
Managed and supported operations across multiple ALDO locations, including Sawgrass Mills Mall, Fort Lauderdale, Wellington, and Boca Raton, with responsibility for sales, service, team performance, and operational execution.
- Created a customer-focused selling culture through coaching, role-playing, product knowledge development, and consistent performance feedback.
- Analyzed sales results and individual performance to develop targeted action plans and improve team productivity across locations.
- Recruited, trained, and developed associates while identifying and preparing high-potential employees for increased responsibility.
- Executed visual merchandising and product presentation standards to create engaging and commercially effective shopping environments.
- Managed inventory, shipment processing, replenishment, store organization, and loss-prevention procedures.
- Adapted leadership strategies to the needs of different store teams and markets while maintaining consistent brand standards and performance expectations.
Store Manager - BATH & BODY WORKS - Fort Lauderdale, FL
(2018-01 - 2019-12)
- Directed store operations with responsibility for sales performance, customer experience, staffing, inventory, and team development.
- Led and motivated a sales-focused team through daily coaching, goal setting, recognition, and performance management.
- Developed strategies to maximize sales opportunities during seasonal periods, product launches, promotional events, and peak traffic periods.
- Monitored business performance and used sales and productivity metrics to identify opportunities and improve store results.
- Recruited and developed talent while building a strong pipeline of associates and future leaders.
- Ensured visual merchandising, product presentation, replenishment, and promotional execution consistently reflected brand standards.
