Michelle Phan

Creative and results-driven floral entrepreneur with a proven track record in sales, marketing, and client relations. Successfully operated an independent floral business with high-volume seasonal sales, strong social media growth, and customer loyalty. Adept at visual merchandising, floral design, and team coordination. Passionate about bringing beauty and efficiency to floral operations in a retail setting.

Proven ability to increase floral department sales, lead visual merchandising efforts, and build lasting customer relationships—ready to bring creativity and structure to a high-performing retail team.

AURELIA DI FIORI | ORANGE COUNTY, CA Sep 2024 - Present

Founder

• Achieved $8,000 in 3 days (Lunar New Year) and $4,000 in 2 days (Valentine’s Day) in floral sales—single handedly managing design, production, sales, and customer service
• Designed a wide variety of floral arrangements including bouquets, centerpieces, and proposal installations, showcasing creative versatility
• Scaled brand visibility by growing Instagram following from 100 to 800+ in 2 months, leveraging targeted content and engagement strategies
• Handled sourcing, pricing, and fulfillment logistics with efficiency, supporting rapid customer demand during holiday surges
• Built a loyal client base through exceptional service, personalized designs, and consistent quality

NEW YORK LIFE | IRVINE, CA  Jan 2023 - Present

Agent/ Financial Specialist

• Developed and executed tailored sales strategies to meet client needs—skills transferable to merchandising and customer engagement in a retail setting
• Built strong rapport with a diverse clientele, ensuring repeat business and referrals
• Utilized marketing tools to drive brand awareness and client growth—similar to promoting floral sales and seasonal promotions

LIFE AND HEALTH INSURANCE BROKER | ORANGE COUNTY, CA March 2023 - November 2023

Independent Broker

• Managed client portfolios and maintained consistent communication—mirroring the customer care needed in high-volume floral departments
• Adapted quickly to changing client needs, similar to customizing floral arrangements for events or holidays
• Maintained detailed records and follow-ups, aligning with inventory tracking and ordering in retail

INI RISTORANTE | FOUNTAIN VALLEY, CA June 2022 - February 2023 

Server

• Addressed all customer inquiries and queries, astutely evaluated any customer issues, using critical thinking skills for effective problem-solving, ultimately contributing to seamless day-to-day operations within a team of 15 staff members 
• Cooperated with multiple customers during phone orders, sustaining 100% accuracy when recording their requests to uphold precision and provide customers with their correct order deliverables
• Skillfully leveraged exceptional oral communication skills to engage with customers and accommodate their requests in strict adherence to all workplace policies and procedures

COLLEGE HOSPITAL | COSTA MESA, CA  August 2021 - April 2022

Administrative Assistant/ Nutrition Assistant

• Perform duties in a timely manner, and follow hospital and department policies and procedures.
• Manage internal and external referrals and ensure timely response and connection to services
• Provide administrative support to dietician, including scheduling follow-up appointments and clarifying information to clients and explain the effects of nutrients on the overall health condition

AURELIA DI FIORI | ORANGE COUNTY, CA Sep 2024 - Present

Founder

• Achieved $8,000 in 3 days (Lunar New Year) and $4,000 in 2 days (Valentine’s Day) in floral sales—single handedly managing design, production, sales, and customer service
• Designed a wide variety of floral arrangements including bouquets, centerpieces, and proposal installations, showcasing creative versatility
• Scaled brand visibility by growing Instagram following from 100 to 800+ in 2 months, leveraging targeted content and engagement strategies
• Handled sourcing, pricing, and fulfillment logistics with efficiency, supporting rapid customer demand during holiday surges
• Built a loyal client base through exceptional service, personalized designs, and consistent quality

NEW YORK LIFE | IRVINE, CA  Jan 2023 - Present

Agent/ Financial Specialist

• Developed and executed tailored sales strategies to meet client needs—skills transferable to merchandising and customer engagement in a retail setting
• Built strong rapport with a diverse clientele, ensuring repeat business and referrals
• Utilized marketing tools to drive brand awareness and client growth—similar to promoting floral sales and seasonal promotions

LIFE AND HEALTH INSURANCE BROKER | ORANGE COUNTY, CA March 2023 - November 2023

Independent Broker

• Managed client portfolios and maintained consistent communication—mirroring the customer care needed in high-volume floral departments
• Adapted quickly to changing client needs, similar to customizing floral arrangements for events or holidays
• Maintained detailed records and follow-ups, aligning with inventory tracking and ordering in retail

INI RISTORANTE | FOUNTAIN VALLEY, CA June 2022 - February 2023 

Server

• Addressed all customer inquiries and queries, astutely evaluated any customer issues, using critical thinking skills for effective problem-solving, ultimately contributing to seamless day-to-day operations within a team of 15 staff members 
• Cooperated with multiple customers during phone orders, sustaining 100% accuracy when recording their requests to uphold precision and provide customers with their correct order deliverables
• Skillfully leveraged exceptional oral communication skills to engage with customers and accommodate their requests in strict adherence to all workplace policies and procedures

COLLEGE HOSPITAL | COSTA MESA, CA  August 2021 - April 2022

Administrative Assistant/ Nutrition Assistant

• Perform duties in a timely manner, and follow hospital and department policies and procedures.
• Manage internal and external referrals and ensure timely response and connection to services
• Provide administrative support to dietician, including scheduling follow-up appointments and clarifying information to clients and explain the effects of nutrients on the overall health condition