Michelle Phan
Floral Designer
Talent
Garden Grove, OrangeMember since March 21, 2025
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About
Creative and results-driven floral entrepreneur with a proven track record in sales, marketing, and client relations. Successfully operated an independent floral business with high-volume seasonal sales, strong social media growth, and customer loyalty. Adept at visual merchandising, floral design, and team coordination. Passionate about bringing beauty and efficiency to floral operations in a retail setting.
Proven ability to increase floral department sales, lead visual merchandising efforts, and build lasting customer relationships—ready to bring creativity and structure to a high-performing retail team.
Experience
AURELIA DI FIORI | ORANGE COUNTY, CA Sep 2024 - Present
Founder
- Achieved $8,000 in 3 days (Lunar New Year) and $4,000 in 2 days (Valentine’s Day) in floral sales—single handedly managing design, production, sales, and customer service
- Designed a wide variety of floral arrangements including bouquets, centerpieces, and proposal installations, showcasing creative versatility
- Scaled brand visibility by growing Instagram following from 100 to 800+ in 2 months, leveraging targeted content and engagement strategies
- Handled sourcing, pricing, and fulfillment logistics with efficiency, supporting rapid customer demand during holiday surges
- Built a loyal client base through exceptional service, personalized designs, and consistent quality
Agent/ Financial Specialist
- Developed and executed tailored sales strategies to meet client needs—skills transferable to merchandising and customer engagement in a retail setting
- Built strong rapport with a diverse clientele, ensuring repeat business and referrals
- Utilized marketing tools to drive brand awareness and client growth—similar to promoting floral sales and seasonal promotions
Independent Broker
- Managed client portfolios and maintained consistent communication—mirroring the customer care needed in high-volume floral departments
- Adapted quickly to changing client needs, similar to customizing floral arrangements for events or holidays
- Maintained detailed records and follow-ups, aligning with inventory tracking and ordering in retail
Server
- Addressed all customer inquiries and queries, astutely evaluated any customer issues, using critical thinking skills for effective problem-solving, ultimately contributing to seamless day-to-day operations within a team of 15 staff members
- Cooperated with multiple customers during phone orders, sustaining 100% accuracy when recording their requests to uphold precision and provide customers with their correct order deliverables
- Skillfully leveraged exceptional oral communication skills to engage with customers and accommodate their requests in strict adherence to all workplace policies and procedures
Administrative Assistant/ Nutrition Assistant
- Perform duties in a timely manner, and follow hospital and department policies and procedures.
- Manage internal and external referrals and ensure timely response and connection to services
- Provide administrative support to dietician, including scheduling follow-up appointments and clarifying information to clients and explain the effects of nutrients on the overall health condition
Education
AURELIA DI FIORI | ORANGE COUNTY, CA Sep 2024 - Present
Founder
- Achieved $8,000 in 3 days (Lunar New Year) and $4,000 in 2 days (Valentine’s Day) in floral sales—single handedly managing design, production, sales, and customer service
- Designed a wide variety of floral arrangements including bouquets, centerpieces, and proposal installations, showcasing creative versatility
- Scaled brand visibility by growing Instagram following from 100 to 800+ in 2 months, leveraging targeted content and engagement strategies
- Handled sourcing, pricing, and fulfillment logistics with efficiency, supporting rapid customer demand during holiday surges
- Built a loyal client base through exceptional service, personalized designs, and consistent quality
Agent/ Financial Specialist
- Developed and executed tailored sales strategies to meet client needs—skills transferable to merchandising and customer engagement in a retail setting
- Built strong rapport with a diverse clientele, ensuring repeat business and referrals
- Utilized marketing tools to drive brand awareness and client growth—similar to promoting floral sales and seasonal promotions
Independent Broker
- Managed client portfolios and maintained consistent communication—mirroring the customer care needed in high-volume floral departments
- Adapted quickly to changing client needs, similar to customizing floral arrangements for events or holidays
- Maintained detailed records and follow-ups, aligning with inventory tracking and ordering in retail
Server
- Addressed all customer inquiries and queries, astutely evaluated any customer issues, using critical thinking skills for effective problem-solving, ultimately contributing to seamless day-to-day operations within a team of 15 staff members
- Cooperated with multiple customers during phone orders, sustaining 100% accuracy when recording their requests to uphold precision and provide customers with their correct order deliverables
- Skillfully leveraged exceptional oral communication skills to engage with customers and accommodate their requests in strict adherence to all workplace policies and procedures
Administrative Assistant/ Nutrition Assistant
- Perform duties in a timely manner, and follow hospital and department policies and procedures.
- Manage internal and external referrals and ensure timely response and connection to services
- Provide administrative support to dietician, including scheduling follow-up appointments and clarifying information to clients and explain the effects of nutrients on the overall health condition
