Founder of Strategic Startup / Media / Creative Advisory & Consulting Services at FINE PRINT ADVISORS INC (2005 – Present)
Industry Sectors: Media / Tech / Health & Wellness / Food & Beverage / Music / Education. Functional Roles: Strategy / Biz Dev / Fundraising / Project Mgmt / Operations / Marketing / Editorial
- BLOOMBERG: As Consultant (2023-2025), worked w/ Head of Innovation Communications on content strategy and execution for re-launch of Cornell Tech @ Bloomberg speaker series website
- Human Capital Management (Public Company): As Consultant (2021-2022), worked with VP/ Corp Strategy & GM of newly-formed business unit to complete a 3-year strategy plan for 6 key initiatives to build the framework, business plans/models, and team structure for digital/data products
- IBM: As Consultant (2016-2019, 2025), serving as Marketing Platforms & Services Project Lead for marketing assets, with a 25+-person cross-functional Engineering/CMS/UX/Taxonomy/Design/Video/Info Security/Events/Analytics SME team, reporting to VP/Digital Services Group & VP/Marketing Platforms
- Led vendor evaluation, implementation & launch of the IBM DAM SaaS platform for centralized digital asset management for use by 400K employees across 170 countries, including process evaluation/re-design with key functional and business unit stakeholders, systems integration, training, and adoption of this new unified platform
- Solution benefits: $10mm in cost savings upon final implementation and global adoption Sunset of over a dozen duplicative asset storage systems with redundant license/maintenance fees, labor costs; reduction of wasteful asset purchases
- Led transformation of GTM/Sales Enablement product technical data sheet/solution brief authoring & publishing by consolidating multiple manual agency production systems into one internally governed template with an automated publishing & syndication system, & workshopping the Sales & Operations current state/future state processes with stakeholders
- Solution benefits: $1.5mm in cost savings from shutting down legacy systems; reduced marketing spend; speedier time-to-market for marketing content, reducing an 8–12-week authoring and publishing process to 24 hours
- BANK STREET COLLEGE OF EDUCATION: As Advisor (2015), completed business strategy deck with COO, w/ digital marketing plan, for its multi-million-dollar specialty book sales division
- JUICERO (Kleiner Perkins/GV-backed consumer cold-press juicer startup): As Advisor / Interim Management (2013-2014), helped build the company from idea inception through Series A, raising $20mm in funding from multiple VCs & strategic angel investors
- Executed investor introductions/presentations, w/ strategy, financial modeling, & legal
- In management capacity, oversaw operations, including product development, finance, budgeting, legal (corporate & patent filing), and outsourced HR for a 6-employee team
- EVERYDAY HEALTH (Consumer Healthcare Media): As Strategy & Operations Project Manager (2012) for $16mm Local division, worked on cross-functional projects with divisional heads of Sales, Marketing, Production, Account Management, and Technical Services
Founder & Executive Editor, BigTakeover.com / Editor & Writer / Social Media Editor at THE BIG TAKEOVER MAGAZINE (1998 – Present)
- Conceived business plan & built website division for 25-year-old independent music magazine (2005-2006)
- Recruited and managed 25-person staff of bloggers, web designers, and programmers
- Editor & Writer (1998-Present)
- Social Media Editor (2018-Present)
- Interviews & Band Profiles include: Keane, XTC, Nick Cave, Johnny Marr of The Smiths
