Mike Rafferty

While I have a successful career in sales, my true passion lies in the world of media production. I possess the skills and experience necessary to excel in this role and contribute to your team's creative vision.

During my time in sales, I honed my communication and storytelling skills, becoming adept at tailoring messaging to diverse audiences and effectively conveying key information. I possess a keen eye for detail and a talent for problem-solving, essential for managing projects efficiently and ensuring smooth execution.

However, my most compelling qualifications lie in my passion for media production. As a self-taught video editor, I have acquired strong skills in Adobe Premiere Pro, After Effects, and Photoshop. I am proficient in all stages of the video production process, from pre-production planning and scriptwriting to filming, editing, and post-production. Additionally, I've worked with a variety of film and video cameras.

I am highly organized and detail-oriented, capable of managing multiple tasks simultaneously while meeting deadlines. I thrive in fast-paced environments and enjoy collaborating with creative teams to bring ideas to life.

In a previous role as a Video Producer at The Denver Post, I created and produced a wide range of TV commercials for various clients, ensuring high-quality production while adhering to client specifications, deadlines, and budgets.

Enterprise Account Executive

ASSOCIATE STAFFING, Denver, CO

April 2023 - Present

• Maintain a strong sales pipeline by actively prospecting and qualifying leads through various channels such as cold calling, email campaigns, networking events, and industry partnerships. Consistently exceeded monthly and quarterly sales targets, achieving an average of 25% above quota. 
• Experience selling to Fortune 500 companies as well as related experience in high-growth environments. Displayed a metrics-driven approach to drive results.
• Provide excellent customer service by understanding client needs, delivering solutions, and resolving any service issues. Attend industry events and conferences to stay current on market trends and expand professional network.

Senior Account Executive

DENVER POST MEDIA, Denver, CO

October 2017 - April 2023

• Consistently exceeded quarterly sales targets by 20%, earning recognition as the top-performing sales representative for three consecutive years. Developed a strong network of professionals, expanding market reach by 30%.
• Conducted presentations and product demonstrations to prospective clients, resulting in a 25% increase in conversion rates and influenced buying decisions.
• Track record of developing and executing sales strategy; target customer selection, sales processes, account development, and multi-tiered relationship building.

Senior Account Executive

DANMATT MEDIA, Denver, CO

June 2016 - September 2017

• Work together with the planning, sales, and business development teams to maintain and expand clientele by maximizing performance and providing exceptional customer service.

• Managed Enterprise Accounts, determining the client's needs, chances to offer value, and chances for cross-selling.

• Conduct thorough needs analysis and consultative selling to understand customer requirements and present customized solutions that meet their business objectives. 

Sales Manager

AGILITY RECOVERY, Westminster, CO

January 2013 - May 2016

• Having a thorough understanding of how firms work and the priorities that drive C-level choices. 
• Managed a team dedicated to achieving success in the connection between advertising initiatives and our clients, resulting in a 75% increase in B2B sales.
• Demonstrated assertive problem-solving skills and proactive relationship management to respond quickly to customer needs. Provide client-facing reporting and clear communication regarding campaign performance and opportunities for account growth.

Sales Executive THE FACTION, Denver, CO

October 2010 - July 2013

• Successfully managed internal and external stakeholders and handled complex negotiations involving multiple decision-makers, leading to a 90% increase in revenue.
• Thrived in high-pressure situations, displaying outstanding organization and the ability to efficiently prioritize accountabilities.
• Proven track record of consistently achieving and surpassing sales quotas, resulting in increased revenue for The Faction.

Enterprise Account Manager, Sales Manager

BRITISH TELECOM VIDEO CONFERENCING AMERICAS, Westminster, CO

September 2002 - October 2010

• Strong sales management skills, appropriate sales and sales management experience, client interaction, pipeline development, opportunity qualification, deal management, creation of business cases, deal completion, and handover. 
• Managed a portfolio of Enterprise Accounts, consistently meeting or exceeding sales targets and revenue goals. Articulate a point of view and establish credibility as a 'Trusted Adviser' with my consumers.
• Account Manager responsible for managing 10 Fortune 500 accounts strategic partnerships and the overall success of these prestigious clients. Deep understanding of their businesses, objectives, and industry landscapes, I work relentlessly to deliver tailored solutions and drive measurable growth.

Art Institute Of Colorado

Associate Degree of Applied Science