Mimi

Creative and personable Social Media & Content Creator with a professional background in beauty, client experience, salon management, education, and personal branding. Experienced creating short-form video, photography, Reels, Stories, promotional campaigns, and lifestyle content. I understand how to create content that feels authentic and visually engaging while also supporting brand awareness, audience growth, client engagement, and bookings.

Beauty & Salon Content Creator at Raven Row • Salt+Waves • Meaningful Mimi's Studio • Holy Wild

• Created social media content for multiple salon and beauty brands, including Reels, Stories, photography, promotional campaigns, and behind-the-scenes content.
• Helped salons develop content ideas based on their individual brand identity, aesthetic, personality, and target clientele.
• Assisted with planning, filming, editing, organizing, and managing social media content and posting schedules.
• Created hair transformation content designed to showcase stylists, services, finished work, and salon experiences.
• Developed promotional concepts, seasonal campaigns, and collaboration ideas to increase awareness, engagement, and client interest.
• Adapted content style and messaging across different salon brands while maintaining a consistent, polished visual presence.

Personal Brand — @meaningfumimi at Meaningful Mimi's Studio (Present)

Create and manage a personal beauty, lifestyle, wellness, and fitness-focused social media presence. Content includes hair transformations, lived-in color and blonding, beauty education, curly hair, Pilates, fitness, wellness, lifestyle, behind-the-scenes salon content, personal storytelling, and local business collaborations.

Hairstylist & Beauty Content Creator

• Create visual content showcasing hair transformations, beauty services, and the overall client experience.
• Photograph and film finished work, behind-the-scenes moments, and educational beauty content.
• Develop promotional campaigns and social media concepts designed to attract new clients and encourage repeat bookings.
• Collaborate with local beauty and wellness businesses on social media campaigns, events, and cross-promotions.

Salon Manager & Educator

• Managed day-to-day salon operations while maintaining a strong focus on client experience and team development.
• Trained stylists and reception staff and helped communicate salon standards, services, promotions, and brand messaging.
• Supported salon marketing efforts and developed client-focused promotional ideas.
• Built strong communication, leadership, and relationship-building skills through daily client and team interaction.

Licensed Cosmetologist in Cosmetology – State of Texas