Minyoung Park

I’m a data-driven digital marketer and MBA candidate with a strong focus on marketing analytics and strategy. I specialize in building measurement frameworks, analyzing performance across channels, and turning data into actionable insights to drive growth. I’ve worked across tech, CPG, and fintech, helping brands make smarter, insight-led marketing decisions.

• Analyzed and visualized large datasets using SQL, building custom dashboards in Looker to uncover actionable insights, optimize ROAS and support data-driven decision-making.
• Led digital experience analysis (DEA) utilizing Google Analytics to enhance user engagement, landing page performance, and overall digital marketing effectiveness.

MBA at Boston College

Dean's Scholarship

VP Marketing, IntEnt (Intrapreneurship & Entrepreneurship Association)