Influencer Marketing Manager at MGA Advertising (2022-03 – Present)
Promoted from Social Media Manager into Influencer Marketing Manager, overseeing influencer strategy and creator partnerships.
- Managed influencer campaigns across $2M–$6M budgets for multiple clients
- Sourced and managed ~50 influencers annually across campaigns
- Developed influencer strategies aligned with brand archetypes and campaign goals
- Negotiated contracts, managed approvals, and ensured timely campaign execution
- Led creator outreach via email, DM, and digital sourcing methods
- Oversaw end-to-end creator relationships from onboarding to content delivery
- Produced and directed in-house social content including scripting, filming, and editing (CapCut)
- Managed client social media accounts using Meta Business Suite
Producer – Automotive Events at Freelance
- Managed end-to-end production for automotive events and auto shows, overseeing project timelines, production schedules, and multi-thousand-dollar budgets from pre-production through event teardown
- Recruited, hired, and staffed event teams, conducted interviews, and managed onboarding documentation for temporary personnel
- Coordinated cross-functional teams including creative directors, lighting and audio technicians, vehicle preparation teams, and product specialists to ensure seamless event execution
- Sourced, contracted, and managed relationships with third-party vendors, fabrication partners, AV suppliers, and talent agencies
- Delivered projects on schedule, within budget, and aligned with client objectives
