Director of Fashion AI Product Strategy at Serendipity One (Gensmo) (2025-10 – 2026-04)
- Spearheaded fashion strategy for the B2B AI e-commerce suite; secured 4 enterprise clients (Fabrique, Alexander Wang, Cider, Harley Davidson) representing significant revenue growth.
- Led end-to-end product ideation and user research for Gensmo Studio; determined pricing architecture across 4 professional user roles (stylist, buyer, merchandiser, designer) based on research findings.
- Translated fashion industry expertise into scalable AI-driven tools through close collaboration with a 60-person engineering team across time zones.
Fashion AI Product Manager at Serendipity One (Gensmo) (2025-03 – 2025-10)
- Designed womenswear & menswear classification system; app ratings improved from 4.0 to 4.7 stars post-launch, driving 100K+ additional downloads.
- Developed tiered customer archetype and keyword mapping repository to power personalized recommendations at scale.
- Designed onboarding style quiz logic and executed controlled Gen Z user research (10 paid reviewers); findings directly influenced SKU onboarding strategy and increased session duration by 300%.
- Recommended enhancements to LLMs and VLMs to replicate expert styling decision-making at scale; collaborated with engineering to validate recommendations.
Senior Styling Category Manager at Stylitics (2022-12 – 2025-06)
- Researched and presented seasonal trend reports to inform strategy across product, engineering, and client teams; disseminated monthly Fashion News report to cross-functional stakeholders.
- Defined quality and visual metrics for styling output across 40+ stylists; reviewed live outfits (PDP, CLP, email, more) and provided real-time feedback to maintain brand standards.
- Monitored performance metrics and formulated data-backed recommendations to improve styling quality, client outcomes, and product adoption.
- Submitted regular product and engineering tickets (UX improvements, styling logic refinements, bug fixes) that directly influenced platform development and client experience.
Womenswear Category Manager at Stylitics (2021-12 – 2022-12)
- Developed and presented seasonal womenswear trend reports; established quality standards and served as internal subject matter expert to guide cross-team strategy during extreme scaling (onboarding 10-15+ clients each quarter.)
Styling Team Manager at Stylitics (2019-10 – 2021-12)
- Built and managed styling team of 5–7 stylists; achieved 90% retention across 10 total employees managed; (9 of 10 stayed 3+ years; 4 remain at Stylitics as of May 2026).
- Created training programs and documentation that became company standard; defined quality expectations and onboarded stylists with training in proprietary technology, processes, best practices.
- Managed direct report schedules, resources, and career development to optimize productivity and ensure timely deliverables. Oversaw recruiting and onboarding using Greenhouse, ADP, and Rippling.
Digital Stylist & Product Associate at Stylitics (2018-06 – 2019-10)
- First stylist at the company (hired when Stylitics had 3 clients). Collaborated directly with engineers and operations to construct styling logic and recommendation frameworks that went on to power Stylitics' AI e-commerce product suite.
- Contributed to foundational product decisions during growth from 3 to nearly 200 clients over 7 years.
- Managed styling output and high-value client relationships including: Express (2019–2025, 6 years), Chico's (2018–2025, 7 years), White House Black Market (2018–2025, 7 years), Hanna Andersson (2019–2025, 6 years; manual styling partnership), Maurice's (2019–2025, 6 years).
- Styled outfits, curated editorial galleries, and provided merchandising recommendations for retail clients; ensured consistency and quality across all client deliverables.
Styling Operations Manager at Style Doctors (2016-08 – 2017-08)
- Collaborated with senior management on growth strategy for US expansion; coordinated international operations to meet business objectives, secure partnerships, and scale the team.
