Molly Thompson
Content Strategist, Copywriter, Information Seeker
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About
I'm a copywriter and content strategist with over ten years of experience. My writing has been featured in travel guides and technical industry publications, for companies spanning tech start-ups, non-profits, and international companies. Whether I'm interviewing supply chain professionals in Kenya to learn more about air cargo routes or diving into research on how RAIN RFID can improve hospital inventory, I approach each topic ready to develop compelling and actionable content.
Experience
Content Strategist - TTEC Digital
Feb 2022 - Jun 2024
- • Worked across teams to develop and complete marketing campaigns, product launches, and event promotions.
- Developed content strategy, customer journeys, and content calendar for public sector audience.
- Interviewed subject matter experts and clients.
- Wrote and edited blog posts, email campaigns, thought leadership articles, case studies, sales collateral, and event promotion materials.
- Ethics in AI article picked up by four trade publications.
- Increased SEO rankings and site engagement for public sector content.
Jan 2020 - Jan 2022
- Wrote and edited blogs, solution briefs, customer stories, eBooks, email campaigns, nurture and drip campaigns, and social posts.
- Interviewed subject matter experts to ghostwrite technical content.
- Developed and wrote nurture tracks for separate audiences.
- Analyzed content performance to adapt campaign strategy.
- Wrote new webpage content for website-wide refresh.
July 2017 – June 2019
- Joined in-house marketing teams at ExtraHop Networks and F5 Networks to write and edit nurture campaigns, blogs, solution briefs, whitepapers, customer stories, email campaigns, and social posts.
- Analyzed content performance through A/B testing and other analytics to adapt campaign strategies.
- Interviewed subject matter experts to ghostwrite technical and thought leadership content.
- Increased newsletter audience to 200k+ subscribers.
Mar 2016 - Apr 2017
- Planned lessons for students ranging from 1st through 6th grade.
- Taught lessons and helped build confidence in practicing English.
Jan 2014 - Nov 2015
- Onboarded new accounts and assisted with customer inquiries by phone and email.
- Researched local markets to create marketing profiles for home professionals: wrote and edited profiles and featured projects.
- Designed and tested new process for gathering project history data.
- Researched, wrote, and edited articles for the Porch blog.
- Awarded with "Employee of the Month" November 2014.
June 2012 – November 2013
- Organized Get Out the Vote efforts for national and statewide campaigns including Cory Booker for Senate in New Jersey, Virginia League of Conservation Voters, Planned Parenthood, and Organizing for America.
- Procured office space, organized and spoke at events, recruited volunteers, and ran training on voter outreach.
- In 2012, met 105% of voter contact goals. In 2013, met over 150% of voter call goals.
Sep 2011 - Jun 2012
- Researched travel destinations and wrote informative UX copy on attractions, restaurants, and museums.
- Fact-checked, proofread, and edited content submitted by a team of student writers.
Aug 2009 - Jun 2012
- Worked part-time 3 years while attending school full-time.
- Prepared food and drinks, operated safe and register, and provided friendly customer service.
- As coordinator, supervised other students, performed ordering and restocking, and operated as keyholder for multiple locations.
- Accomplishments: café under my supervision received 100% on Health Inspection and surpassed sales goals.
Jan 2009
- Organized activities, created a website and socials for a new teen program.
- Catalogued current materials and reviewed and recommended new selections.
- Assisted with visiting author program event logistics.
Education
University of Washington, Bachelor of Arts in English