Marketing Coordinator - Purple Brands - Petaluma, CA
(2020-01 - 2025-01)
- Developed and delivered custom sales presentations, portfolio tools, sell sheets, POS materials, and event kits that strengthened brand positioning, elevated in-market visibility, and supported commercial execution across on- and off-premise channels.
- Partnered with strategic accounts and distributor partners to launch products and programs, contributing to 30% market share growth through coordinated marketing execution and targeted sales support.
- Executed national couponing and billback programs that increased redemption by 25%, while maintaining accurate documentation and improving reporting for brand and sales stakeholders.
- Produced annual sales meetings and industry events for 100+ attendees, managing vendors, timelines, materials, and logistics to deliver polished, cross-functional experiences that strengthened distributor engagement and customer relationships.
- Administered trade marketing budgets, invoices, and documentation with 100% accuracy, enabling clean reporting, timely approvals, and disciplined financial control across programs.
- Maintained promotion trackers and performance reports that improved business analysis, timeline visibility, and decision-making speed for sales, marketing, and distributor teams.
- Built an asset-tracking database for creative resources, improving reporting visibility by 20% and accelerating responses to ad hoc brand asset requests from field sales teams.
- Optimized warehousing and shipping workflows, reducing fulfillment costs by 15% through stronger vendor communication, logistics planning, and detail-oriented process controls.
Entrepreneur & Business Owner - Nans Carpet Care LLC
(2013-01 - 2025-01)
- Expanded regional market coverage across Sonoma, Napa, and Marin counties through targeted research, structured outreach, and disciplined sales execution.
- Developed multi-year business and marketing plans that grew the client base by 30%, integrating market analysis with hands-on execution to drive both acquisition and long-term retention.
- Launched retention and referral campaigns that deepened customer loyalty, increased repeat business, and sustained growth across premium residential and commercial accounts.
- Managed sales, inventory, billing, and invoicing with organized controls that improved operational accuracy and supported consistent day-to-day performance.
- Established service standards and communication workflows that elevated customer satisfaction, reinforced repeat revenue, and maintained a competitive edge across regional markets.
Sales Administrative Assistant - Purple Brands - Petaluma, CA
(2019-01 - 2020-01)
- Coordinated travel, calendars, and scheduling for executive sales leadership, delivering detail-oriented administrative support in a fast-paced, high-volume environment.
- Centralized communication for the national sales team and maintained the master event calendar, improving alignment on deadlines, meetings, and field marketing activities.
- Organized office tastings and stakeholder visits by confirming reservations, guest details, and room setup, strengthening hospitality execution and internal customer service.
- Processed POS and wine sample requests for field teams, improving delivery timeliness and ensuring sales representatives received tools needed for account support and presentations.
- Streamlined office operations through vendor follow-up, inventory tracking, and documentation support, increasing administrative efficiency and day-to-day execution consistency.
Hospitality and Sales Manager - Karah Estate - Cotati, CA
(2017-01 - 2019-01)
- Increased annual sales by 38% from 2017 to 2018 through targeted promotions, refined communication, and customer service strategies that improved conversion and loyalty.
- Directed tasting room operations and inventory controls, improving transaction accuracy, documentation quality, and daily workflow efficiency across hospitality and sales functions.
- Recruited and trained staff on wine knowledge, service standards, and sales techniques, strengthening team performance and delivering more consistent guest experience.
- Planned wine club and community events that increased visitor traffic, supported local brand awareness, and strengthened relationship-building with repeat and prospective customers.
- Maintained licenses, permits, and tax records with detail-oriented oversight, ensuring compliance, accurate documentation, and uninterrupted business operations.
Purchasing Assistant - All American Containers of Pacific Coast - Windsor, CA
(2015-01 - 2017-01)
- Coordinated with vendors to resolve purchase order discrepancies, improving customer service, supply continuity, and documentation accuracy across procurement activities.
- Reviewed invoices against receipts and monitored inventory levels, reduced stockout risk and supporting detail-oriented planning through organized recordkeeping and follow-up.
- Improved invoice reconciliation with Accounts Payable, reducing quarterly payment discrepancies by 30% through tighter documentation controls and proactive communication.
- Generated purchase orders and confirmed delivery schedules to meet business timelines, supporting efficient vendor coordination and reliable operational execution.
Hospitality Staff - Dutton Goldfield Winery - Sebastopol, CA
(2014-01 - 2016-01)
- Drove consultative selling in the tasting room, strengthening brand perception, increasing wine sales, and delivering high-touch customer service for premium guests.
- Cultivated local partnerships that increased tasting room traffic and secured appointment tastings, expanding market visibility and supporting relationship-driven sales growth.
- Supported winery events through coordination of catering, entertainment, and staffing, delivering organized hospitality experiences and polished event execution.
- Handled daily tasting room operations, including inventory control and opening procedures, ensuring accurate documentation.
