General Manager - Grieco Chevrolet Delray Beach - Delray Beach, FL
(2025-06)
- Lead dealership-wide operations across Sales, Used Cars, Finance & Insurance, Service, Parts, BDC, and administrative functions, ensuring alignment with overall financial and operational objectives.
- Drive revenue and profitability through disciplined sales processes, pricing strategies, inventory management, expense control, and KPI accountability.
- Build and develop management and sales teams through structured one-on-ones, performance reviews, coaching, training, and clearly defined expectations.
- Analyze dealership KPIs, CRM/eLead activity, inventory performance, lead response, closing ratios, gross profit, CSI, and departmental results to identify opportunities and implement corrective action.
- Develop and execute used-car acquisition, appraisal, merchandising, pricing, and aging strategies designed to maximize inventory turn and profitability.
- Partner closely with Fixed Operations and F&I to improve customer retention, profitability, funding performance, and overall dealership efficiency.
- Establish a customer-first culture while maintaining strong accountability for performance, follow-up, process compliance, and results.
- Experienced in leading dealership turnarounds, implementing new processes, improving team culture, and increasing sales performance through hands-on leadership and data-driven decision-making.
- Comfortable operating in high-volume environments while maintaining focus on people development, operational discipline, profitability, and long-term dealership growth.
General Sales Manager - Grieco Chevrolet Delray Beach - Delray Beach, FL
(2022-03 - 2025-05)
- Led and coached sales management team to consistently exceed monthly volume, gross, and CSI targets across new and used vehicle operations
- Drove sustained growth in front-end and back-end gross by optimizing pricing strategy, inventory mix, and desk management processes
- Implemented structured sales processes and accountability systems that improved close rates, lead response time, and showroom efficiency
- Partnered closely with F&I leadership to increase product penetration, compliance, and per-copy profitability
- Oversaw inventory acquisition and turn strategy, reducing aging units and improving floorplan efficiency and cash flow
- Analyzed sales metrics, market trends, and competitive data to adjust strategy in real time and maintain market share
- Recruited, trained, and developed high-performing sales managers and sales consultants, building a culture of performance and professionalism
- Maintained strong manufacturer relationships while ensuring compliance with OEM standards, programs, and reporting requirements
- Elevated customer experience by reinforcing ethical sales practices, transparent communication, and follow-up discipline
- Collaborated with ownership and executive leadership to set forecasts, budgets, and long-term growth strategies for the dealership
- Managed used car sales, submit deals and get them bought. Build deals fully ready for FI department.
- Run sales meetings and train sales people.
- Managed purchases through auctions.
- Managed wholesales.
- Managed the recon for the inventory
- Managed pricing strategies for inventory through vAuto
- Managed transportation through Central Dispatch for out of state deals and incoming cars from out of state.
- Forecasts goals and objectives for sales, gross and key expenses on a monthly and annual basis.
- Prepares and administers an annual operating forecast and budget for the used-vehicle sales department.
- Understands, keeps abreast of and complies with federal, state and local regulations that affect used-vehicle sales.
- Directs and schedules the activities of all department employees, ensuring proper staffing always.
- Maintains vehicle inventory. Monitors customers likes and dislikes, lost sales, and dealership sales history and conducts local market analyses to determine which vehicles to stock.
- Establishes and enforces product-knowledge standards.
- Oversees the efforts of used-vehicle salespeople to enhance the image and customer satisfaction ratings of the dealership.
- Ensures that used-vehicle salespeople are informed of all new inventory and current advertising efforts, including special sales.
- Studies newspaper ads and any other sources available to find good-quality, low-mileage units.
- Enforces a 10 day recon turn policy.
- Ensures that cosmetic and mechanical reconditioning is performed within the dealership's cost and time limitations.
- Plans and controls the display of used vehicles.
- Establishes and controls wholesaling activities.
- Establishes delivery procedures and ensures that delivery includes an introduction to the service department and scheduling of the first service appointment.
- Assists in the development of advertising campaigns and other promotions.
- Keeps abreast of auto auction activity and prices and attends auctions on a regular basis.
- Approves all paperwork from auctions and provides proper documentation to the office for purchases.
- Notifies the used vehicle department manager of anticipated delivery of purchases.
- Tracks results of auction purchases and compares gross profits of auction vehicles with those of trade-ins.
- Develops and maintains outside sources (wholesalers and retailers) for both buying and selling units.
- Handles customer complaints immediately and according to dealership's guidelines.
- Attends managers meetings.
- Maintains professional appearance.
Pre-Owned Sales Manager - BMW of San Diego - San Diego, CA
(2017-02 - 2022-03)
- Desk used car deals, submit to lenders, get the deals bought and prepare the deals for finance department.
- Manage the sales team for used car department.
- Managed around 100 purchases a month through lease returns and street purchases
- Managed 50-70 wholesale units a month
- Managed the recon for 150 car used car inventory
- Managed all pricing strategies
- Forecasts goals and objectives for sales, gross and key expenses on a monthly and annual basis.
- Hires, motivates, counsels and monitors the performance of all used-vehicle sales employees.
- Prepares and administers an annual operating forecast and budget for the used-vehicle sales department.
- Understands, keeps abreast of and complies with federal, state and local regulations that affect used-vehicle sales.
- Directs and schedules the activities of all department employees, ensuring proper staffing always.
- Maintains vehicle inventory. Monitors customers likes and dislikes, lost sales, and dealership sales history and conducts local market analyses to determine which vehicles to stock.
- Conducts weekly sales and sales training meetings.
- Establishes and enforces product-knowledge standards.
- Oversees the efforts of used-vehicle salespeople to enhance the image and customer satisfaction ratings of the dealership.
- Communicates daily with the new-vehicle sales manager regarding units needed for used-vehicle inventory.
- Ensures that used-vehicle salespeople are informed of all new inventory and current advertising efforts, including special sales.
- Studies newspaper ads and any other sources available to find good-quality, low-mileage units.
- Enforces a 14 day recon turn policy.
- Appraises all incoming used vehicles.
- Ensures that cosmetic and mechanical reconditioning is performed within the dealership's cost and time limitations.
- Plans and controls the display of used vehicles.
- Establishes and controls wholesaling activities.
- Establishes delivery procedures and ensures that delivery includes an introduction to the service department and scheduling of the first service appointment.
- Assists in the development of advertising campaigns and other promotions.
- Keeps abreast of auto auction activity and prices and attends auctions on a regular basis.
- Approves all paperwork from auctions and provides proper documentation to the office for purchases.
- Notifies the used vehicle department manager of anticipated delivery of purchases.
- Tracks results of auction purchases and compares gross profits of auction vehicles with those of trade-ins.
- Develops and maintains outside sources (wholesalers and retailers) for both buying and selling units.
- Handles customer complaints immediately and according to dealership's guidelines.
- Attends managers meetings.
- Maintains professional appearance.
Sales Associate - BMW Encinitas - Encinitas, CA
(2013-08 - 2017-02)
Assessed the needs of customers and located the appropriate vehicles to meet their requirements. Consistently held position as one of the dealerships top-ranked salespersons each month.
- Conducted sales presentations which included vehicle highlights and information, comparing and contrasting competitive models, and demonstration of vehicle operations
- Successfully negotiates prices, up-sold warranties, products, and services, completed sales and purchase contracts, closed sales by overcoming objections, and explained financing options
- Consistently exceeded sales goals and maintained a position in the top 10% of sales earnings
- Displayed excellent negotiating skills in a strong persuasive manner.
Sales Associate - Team Kia of El Cajon - El Cajon, CA
(2011-08 - 2013-08)
Assessed the needs of customers and located the appropriate vehicles to meet their requirements.
- Conducted sales presentations which included vehicle highlights and information, comparing and contrasting competitive models, and demonstration of vehicle operations
- Successfully negotiates prices, up-sold warranties, products, and services, completed sales and purchase contracts, closed sales by overcoming objections, and explained financing options
- Consistently exceeded sales goals and maintained a position in the top
