Chief Product Officer - Elite Site Optimizer
(2020-03)
Leading product development, elitesiteoptimizer.ai. Provide strategic SEO, GEO, and AEO consulting to clients, executing full technical website audits to resolve indexation roadblocks, optimize mobile setups, and uncover missing search opportunities. Guide web performance enhancements to improve token efficiency and clean text delivery, maximizing the crawlability and accuracy of content for web indexers.
Manage digital marketing team including SEO engineers and product development team including AI engineers.
- Configured and audited LLM crawler access controls (robots.txt directives, llms.txt, X-Robots-Tag) governing indexing behavior of GPTBot, ClaudeBot, PerplexityBot, and Google-Extended across client sites
- Ran comparative AI-citation testing across ChatGPT, Gemini, Claude, and Perplexity to benchmark client visibility and identify content/structural gaps limiting AI-generated answer inclusion
- Built and applied a 5-pillar GEO diagnostic framework (crawlability, semantic structure, content clarity, structured data, page rendering) to evaluate and improve AI discoverability across client websites
- Engineered content restructuring (heading hierarchy, semantic chunking, token-efficient copy) to improve retrieval and citation accuracy for AI/LLM-based search platforms
- Validated JSON-LD/Schema.org implementations for entity disambiguation, supporting both traditional rich-result eligibility and AI knowledge-graph interpretation
- Actively researching and applying emerging GEO/AEO best practices, including LLM crawler behavior, structured data for AI retrieval, and citation-rate optimization across generative search platforms
SEO Consultant - Asurion
(2017-06 - 2017-12)
Responsible for technical SEO to increase organic traffic and improve UX. Managed the development team and external agencies.
- Used Adobe Analytics and Adobe Experience Manager to identify opportunities for improvement
IT SEO & Search Consultant - Verizon Wireless
(2015-03 - 2017-04)
- Served as IT SEO product manager within an agile e-commerce environment, vetting website improvement requests to ensure optimal alignment with search discoverability benchmarks
- Monitored organic traffic performance and enterprise KPIs utilizing Adobe Analytics to formulate data-driven growth strategies
- Engineered automated SEO regression pipelines and internal evaluation tools while managing global URL redirect architectures during major technical site updates
- Partnered with development and marketing groups to resolve technical defects involving pagination, canonical tags, internal linking structures, and secure HTTPS site migrations
SEO Manager / Agile Product Manager - Bed Bath & Beyond
(2012-01 - 2015-03)
- Headed organic optimization strategies across core web and mobile properties (bedbathandbeyond.com, buybuybaby.com, and international domains)
- Collaborated with engineering, design, and business groups to map user stories, prioritizing technical developments based on estimated resource bandwidth and organic ROI
- Managed site-wide deployment of essential on-page semantic markers, including canonicalization rules, pagination schemas, mobile alternative tags, and international hreflang configurations
- Designed and executed complex URL mapping matrices for Apache 1-to-1 redirects during full site migrations and content taxonomy re-engineering
- Validated massive tracking implementations across ATG web infrastructures utilizing Google Analytics Debugger and Omniture HTTP monitors to guarantee funnel integrity
SEO & Digital Analytics Consultant - Time, Inc. (NYC)
(2011-08 - 2011-12)
- Directed comprehensive technical SEO audits and traffic analyses for premier lifestyle media brands, including Real Simple, Health, and This Old House
- Guided content development teams on intent-driven keyword research and rich snippet structures to maximize organic rankings and click-through rates (CTR)
- Implemented mobile optimization guidelines, pagination treatments, and technical best practices for digital video publishing networks
Enterprise SEO/SEM Consultant - AT&T (NJ)
(2010-09 - 2011-07)
- Managed end-to-end organic and paid search performance for the Enterprise and Small Business divisions (business.att.com)
- Re-engineered data taxonomy frameworks by successfully embedding canonical rules and clean URL redirect lines to consolidate page authority
- Conducted deep ecommerce funnel reviews and behavior analytics via Webtrends, boosting quality scores, increasing paid ad CTR, and reducing web user bounce rates
Web Development & SEO Manager - eGrove Systems (NJ)
(2008-01 - 2010-08)
- Supervised the technical planning, project management, and execution of on-page and off-page organic optimization initiatives for corporate clients
- Directed cross-functional software teams across onshore and offshore environments (India), ensuring web deliverables conformed to usability, speed, and clean code standards
- Formulated custom analytics dashboards to track key performance indicators (KPIs), connecting web health data with sales performance to accelerate customer acquisition and conversion rates
- Supervised secure e-commerce shopping cart and payment gateway rollouts featuring optimized, clean URL paths for crawl efficiency
Project Manager & Tech Lead - STIC (NH)
(1997-03 - 2008-03)
- Balanced concurrent responsibilities in technical delivery, product management, and search engine marketing for commercial software applications
- Managed the end-to-end development and SEO structural design of an enterprise web-based evaluation platform powered by Java and Apache server mirroring
- Drafted strict Business Requirement Documents (BRDs) and Functional Specification Documents (FRS) while leading User Acceptance Testing (UAT) phases
- Oversaw offshore operations, managing international recruitment, corporate technical training, and security policy enforcement
