Nagsen Gajanan Khade

Market research and insights professional with nearly 30 years of experience leading end-to-end qualitative and quantitative studies, customer and product research, questionnaire development, moderation, vendor coordination, analysis, and executive presentations. Experienced across consumer products, product innovation, brand, customer experience, and Voice of Customer initiatives. Strong record of translating complex consumer evidence into practical recommendations for marketing, product, and business stakeholders.

Known for hands-on project ownership, urgency, quality control, and managing multiple studies simultaneously.

Founder & Managing Director - Sharp Market Research - U.S. & India

(2001-01)

• Lead end-to-end market research programs from stakeholder briefing and methodology recommendation through questionnaire development, fieldwork, analysis, reporting, and final presentation.
• Design and manage quantitative surveys and qualitative studies, including IDIs, focus groups, CLT, HUT, concept testing, product testing, sensory studies, ad recall, and customer-experience research.
• Develop questionnaires, screeners, discussion guides, routing and skip-logic structures, matrix questions, respondent instructions, and testing protocols for online and interviewer-led studies.
• Translate customer needs, usage behavior, product experience, and brand perceptions into clear recommendations supporting product, marketing, innovation, and customer strategy.
• Facilitate interviews and group discussions with consumers, customers, professionals, and business decision-makers; synthesize themes and connect findings to business decisions.
• Coordinate external vendors, recruiters, moderators, analysts, field teams, and client stakeholders across multiple projects, cities, and markets while protecting quality and deadlines.
• Prepare executive presentations using Excel, PowerPoint, and research outputs; communicate findings clearly to senior marketing, innovation, and business leaders.
• Use digital research tools and AI-assisted workflows for questionnaire refinement, synthesis, quality review, reporting support, and research operations while maintaining human oversight.

Business Head & Operations Coordinator - Sharp Market Research Pvt. Ltd. - Mumbai

(2015-01 - 2023-12)

• Managed simultaneous qualitative and quantitative research assignments, balancing study design, respondent quality, schedules, vendor performance, and client communication.
• Reviewed questionnaires, recruitment criteria, field protocols, daily progress, data-quality checks, and analytical outputs before client delivery.
• Supported product, brand, customer-experience, and consumer-insights projects for complex physical-product categories including food, beverage, fragrance, personal care, home care, and consumer health.
• Mentored research and field teams in moderation support, respondent validation, documentation, issue resolution, and insight-focused execution.

Field Supervisor - IMRB International (now Kantar) - Mumbai

(1996-01 - 2001-12)

• Supervised consumer and business research fieldwork, interviewer teams, respondent validation, and daily quality controls.
• Built a strong foundation in large-scale data collection, sampling discipline, operational execution, and client-defined research standards.

Bachelor of Science - Chemistry - University of Mumbai (1996-01)