Naomi Zwieg

E-Commerce and Operations Leader with 10+ years of experience managing digital commerce, marketplace operations, marketing systems, and cross-functional business initiatives. Proven track record driving multi-million-dollar revenue growth through Shopify and Amazon Seller Central, with deep expertise in catalog management, compliance remediation, and AI-powered workflow systems. Known for hands-on execution and strategic thinking in fast-paced entrepreneurial environments.

E-Commerce & Digital Operations Manager - WELLS (WISCONIC)

(2021-01)

• Direct Shopify and Amazon operations across a catalog of 200+ SKUs, generating more than $1.5M in annual revenue.
• Own digital merchandising, pricing strategy, promotional calendars, and product launches across multiple brands.
• Designed, wrote, and scheduled all email marketing campaigns and content copy using Klaviyo.
• Led website redesign initiatives and user experience improvements, improving customer journey across all brand touchpoints.
• Built reporting systems and operational dashboards to support executive decision-making and strategic planning.
• Conduct competitive analysis and market research to guide long-term digital growth strategy.

Commercial Lines Specialist - MIDWEST INSURANCE GROUP

(2019-01 - 2021-12)

• Evaluated and processed commercial insurance applications with a focus on risk assessment and policy accuracy.
• Developed proposal packages and client-facing presentation materials supporting broker relationships.
• Coordinated underwriting documentation and placement for complex commercial accounts.
• Standardized documentation workflows, reducing processing time and improving team efficiency.

Production Analyst - LEGENDARY WHITETAILS

(2014-01 - 2019-12)

• Managed purchase order execution and production schedules supporting $25M+ in annual merchandise volume.
• Coordinated international supplier relationships and direct-import logistics across global manufacturing partners.
• Maintained catalog accuracy and merchandising standards for seasonal product launches.
• Identified and implemented supply chain process improvements that reduced delivery timeline variances.

Associate of Science - Human Services - Ivy Tech Community College

Lake Central High School