Natalia López

Marketing student at UNC Greensboro with experience in social media management, international marketing strategy, and brand campaign development. Interested in digital marketing, brand strategy, promotional events and consumer engagement.

Social Media & Communications Manager at El Carpintero De Tu Hogar (2025-08 – Present)

• Conduct competitive analysis to create branded content and audience engagement on instagram, optimizing account engagement rate to increase within first 24 months of business.
• Create digital marketing initiatives such as campaign optimization, performance marketing, and email marketing to track launching campaigns conversion rate within first 6 months of business and use past learning for future decisions.
• Developed a B2C communication and appointment tracking system to manage customer service from digital marketing channels, improving +10 monthly client follow-ups and personalized quotes translating into approval to project initiation.

Leadership Coordinator at Greensboro Day School (2024-11 – 2025-09)

• Strengthened team leadership and organizational skills by supervising the weekly activities of 12 staff members in program.
• Gained experience in strategic planning, decision making, and staff management through active participation in seasonal program planning and camp registration through pre-registration phase, eight weeks of camp coordination and post-camp analysis.
• Coded data management in CampBrain planning software, for a total of 425+ campers enhancing overall program efficiency and team collaboration.

Bachelor of Science in Strategic Marketing – University of North Carolina at Greensboro (2027-05)