Natalie Barajas

Coordinated sponsorship outreach, partner communications, and deliverable management, supporting the acquisition and execution of brand partnerships for a large-scale consumer event. Managed the Cocktail Garden activation, overseeing vendor coordination, beverage partner logistics, event requirements, and on-site execution to ensure a seamless attendee experience. Collaborated cross-functionally with sponsors, vendors, event leadership, and operations teams to keep projects on schedule and ensure alignment across key initiatives.

Marketing Coordinator – Contract - LATINA Fest

(2026-01 - 2026-06)

• Coordinated sponsorship outreach, partner communications, and deliverable management, supporting the acquisition and execution of brand partnerships for a large-scale consumer event.
• Managed the Cocktail Garden activation, overseeing vendor coordination, beverage partner logistics, event requirements, and on-site execution to ensure a seamless attendee experience.
• Collaborated cross-functionally with sponsors, vendors, event leadership, and operations teams to keep projects on schedule and ensure alignment across key initiatives.
• Assisted in the development and distribution of marketing materials, promotional messaging, and partner communications to support event attendance and sponsor visibility.
• Maintained project trackers, timelines, and organized documentation while managing multiple priorities, ensuring deadlines and partner commitments were met.

Marketing Specialist - LA Tequila Fest

(2021-09 - 2025-11)

• Managed marketing project timelines, content calendars, and campaign deliverables for large-scale fundraising and consumer-facing events, ensuring on-time execution across multiple initiatives.
• Coordinated with sponsors, vendors, leadership teams, and external partners to execute integrated marketing campaigns and event activations.
• Developed and distributed marketing assets, promotional materials, presentations, and event communications to support partnership and fundraising objectives.
• Tracked campaign performance and audience engagement metrics, leveraging insights to optimize outreach efforts and increase event awareness.
• Maintained organized project documentation, stakeholder communications, and marketing resources while supporting fast-paced event operations and cross-functional collaboration.

Brand Manager - Topo Chico

(2020-01 - 2021-09)

• Executed regional brand marketing and community engagement campaigns across multicultural markets, increasing brand awareness and consumer interaction.
• Developed social media content and campaign strategies that aligned with brand voice, audience trends, and marketing objectives.
• Coordinated cross-functional collaboration between sales, creative, marketing, and external partners to deliver cohesive campaigns and experiences.
• Assisted in producing branded content, activations, and digital storytelling initiatives to strengthen audience connection and visibility.
• Managed campaign timelines, deliverables, and execution while maintaining alignment with organizational goals and brand standards.
• Analyzed campaign performance metrics and consumer engagement data to identify opportunities for growth and content optimization.
• Supported experiential and community-focused events by capturing and coordinating real-time social media content.

Bachelors - Communication Studies - California State University Long Beach (2014)