Natalie Boquin

Strategic marketing and communications executive with more than +10 years of experience leading brand strategy, communications, marketing operations, and cross-functional initiatives across North and Latin America. Passionate about building meaningful connections between organizations and the communities they serve through thoughtful communication, storytelling, and exceptional experiences. Recognized for translating vision into actionable strategies, leading complex projects, strengthening stakeholder relationships, and developing communication initiatives that elevate brand reputation and engagement.

Brings executive-level marketing expertise while valuing collaboration, service, and mission-driven leadership.

Director of Marketing for Latam - KERING EYEWEAR (KERING GROUP) - Miami, FL

(2022-07)

Responsible for overall marketing, communications, brand strategy, planning and execution across Latin America. Led integrated communication initiatives that strengthened customer engagement, elevated brand awareness, and aligned stakeholders across multiple markets.

• Led cross-functional teams, marketing campaigns, storytelling initiatives, project execution, and organizational collaboration.

Senior Marketing Manager - KERING EYEWEAR (KERING GROUP) - Miami, FL

(2022-01 - 2022-06)

• Developed integrated marketing plans, customer engagement initiatives, and operational processes to drive growth and strengthen partner relationships.

Marketing Manager – International Key Accounts - KERING EYEWEAR (KERING GROUP) - Miami, FL

(2018-04 - 2021-12)

• Managed marketing plans for a portfolio of more than 400 retail locations.
• Led global product launches, communication strategies, visual merchandising initiatives, and cross-functional projects.
• Developed 360° launch plans for Gucci, Saint Laurent, Montblanc, and Bottega Veneta.
• Built one of the company's highest-performing regions, leading 40+ campaigns and achieving 51%+ year-over-year growth.

Marketing Manager for the Americas - IMPERIAL TOBACCO - Fort Lauderdale, FL

(2017-01 - 2018-03)

Oversaw the development and execution of point of sales materials, marketing campaigns, and promotional activities for the Duty-Free channel across the US, LATAM, and Caribbean markets.

• Developed high caliber merchandisers and ambassador staff through ongoing coaching, and mentoring on best practices.
• Architected and instituted a standardized training program for Brand Ambassadors team.
• Served as a company representative and active participant during the Duty-Free Global Convention.

Advocate / Community Outreach - FRIENDS OF THE CARE PROJECT - Caribbean

(2015-03 - 2016-05)

Provided a wide range of services including administrative, outreach, and program management to aid at-risk children from Antigua and Barbuda who were disabled and abandoned children.

Marketing Manager - BRITISH AMERICAN TOBACCO - Honduras

(2014-02 - 2014-10)

Point of sale supervisor tasked with driving new business development; expanding market share through strategic marketing initiatives and events.

• Oversaw all aspects of marketing planning and implemented engaging and brand supporting events proven to drive excitement and interest for stakeholders.
• Activated local and marketplace initiatives and promotions to build brand development and maximize brand performance. Involved in all aspects of program management including customizing POS elements and overseeing the proper execution within the field.
• Secured additional market space in relevant POS.

Key Account Manager - PROCTER & GAMBLE - Honduras

(2012-01 - 2014-01)

Managed a 360-degree process for the supermarket channel accounts. Ensured profit and market share goals. Managed investment budgets and team efforts.

• Catapulted sales, becoming the leading supplier in category management for Men's Shave Care.
• Achieved a 10%+ YOY sellout growth (including portfolio of +15 brands).
• Implemented themed promotions in assigned accounts ensuring prominence and domination of promotion vs. competition.
• Successfully localized global brand campaigns into regionally relevant content for the domestic market.
• Maintained authoritative product knowledge, helped elevate and strengthen brand awareness via an ongoing commitment to excellence; actively participated in sales conventions and summits.

Bachelor of Science - Marketing & International Business - Technological University of Honduras (2012)