Natalie Keller

I am a high-impact leader that builds performing teams and turns around underperforming business units to deliver serious bottom-line results. My leadership foundation started in banking as an Assistant Vice President, where I learned how to manage risk and oversee complex, multi-million dollar operations. Since then, I've proven that strong leadership translates across any industry—whether guiding teams to an 11% YoY sales growth at Evereve or driving an 8% revenue lift at Amery Chevrolet.

I specialize in developing future leaders and building collaborative cultures that exceed expectations.

General Manager (GM) - Evereve - Woodbury, MN

(2024-07)

Oversee all business operations for a high-volume retail location generating $3M+ in annual revenue. Lead a cross-functional team of 28+ employees, including managers, department leads, sales associates, merchandizers and inventory/fulfilment specialists, to deliver exceptional customer experiences and peak operational efficiency.

• Orchestrate daily strategic huddles and monthly goal-setting sessions, driving an 11%+ year-over-year sales increase by optimizing key performance indicators, including Sales Per Customer (SPC) and Units Per Customer (UPC).
• Strategic Payroll Management: Optimize labor spend for this team by aligning schedules with traffic forecasts and auditing daily timekeeping. Maintain payroll within 4% of budget and eliminate any overtime costs without sacrificing coverage.
• Recruit and onboard management and other team members while spearheading cross-departmental training; leveraged individual strengths to build a versatile, multi-skilled workforce, resulting in optimized floor coverage and the successful promotion of 4 team members into leadership roles.
• Fast-tracked to General Manager of a high-volume $3M location within one year of hire due to exceptional performance at a lower-volume site; successfully stabilized a high-turnover team and restructured operations to transform a challenging environment into a top-performing store.

Co-Owner & Operational Manager - Amery Chevrolet - Amery, WI

(2015-07 - 2023-12)

Spearhead all HR and training initiatives, transforming the dealership into a destination for top-tier local talent.

• Developed a Small Town Service training curriculum that empowers BDC and Sales teams to exceed customer expectations, resulting in an 8% YoY revenue increase.
• Directed an omnichannel digital strategy that leveraged 10% higher lead generation than any North Central General Motors store within our territory. Growth expanded into new demographic markets, resulting in a 9% lift in new customer acquisition.
• Trained staff on high-standard inventory merchandising and response protocols; bridge the gap between small-town values and modern digital expectations to ensure the dealership's online presence is as welcoming and accurate as the physical showroom.
• Manage a multi-million dollar budget and all 3rd-party partnerships, coaching the team to maximize the utility of DMS/CRM tools; utilize Vendor Scorecards and rigorous contract negotiation to reduce overhead while ensuring every 3rd-party tool serves the goal of a seamless customer journey.
• Lead our Business Development Center that managed 600+ sales and service leads though our CRM's, achieving a 6% YoY increase in lead-to-show traffic and increasing service work orders by 12% YoY.
• Cultivated a high-performance culture by conducting weekly one-on-one coaching for the BDC team and implementing a Customer First training approach; streamlined inventory and web workflows to ensure Live data is consistently accurate, resulting in a 4.6-star average reputation and a team that embodies small-town service standards.

Bachelor - Business - Saint Cloud State University

High School Diploma - Minnetonka High School