Natalie Sanfors

Creative retail professional, entrepreneur, and customer experience specialist with experience in specialty retail, merchandising, buying, store presentation, events, and consultative service. Founder and former owner of Bound Booksellers & Gifts, with hands-on strengths in product curation, customer relationships, retail operations, and community engagement for boutique, bookstore, personal shopping, and customer experience roles.

Owner, Founder, Personal Shopper, and Retail/Book Consultant at Bound Booksellers & Gifts (2022-02 – 2025-06)

Founded and operated a specialty retail store offering children's books, gifts, toys, and imaginative shopping experiences designed to serve families and build a loyal local customer base.

• Served as owner and customer-facing retail/book consultant, providing personalized recommendations for books, gifts, seasonal items, and boutique merchandise based on each customer's needs, age range, interests, occasion, reading level, and budget.
• Curated merchandise through thoughtful buying, vendor relationships, trend awareness, and customer insight to create a distinctive assortment aligned with families, gift-givers, and repeat shoppers.
• Built strong customer relationships through attentive one-on-one service, follow-through, and a welcoming in-store experience that encouraged repeat business and community loyalty.
• Designed inviting displays and store environments that supported product discovery, engagement, storytelling, and sales.
• Planned and executed author visits, seasonal celebrations, creative events, and community gatherings that increased customer engagement and strengthened the store's local presence.
• Managed inventory, purchasing, merchandising, vendor communication, customer service, and daily retail operations.

Family Manager / Full-Time Caregiver at Career Break for Family Care (2006 – 2022)

Provided full-time care and household management for a family of four children, including medically fragile adopted children with complex care needs.

• Coordinated family schedules, school communication, medical appointments, therapies, activities, budgeting, and day-to-day household operations while developing strong organization, advocacy, communication, and problem-solving skills.

Drug Sales Representative at Abbott Laboratory (2002 – 2007)

Represented pharmaceutical products to healthcare professionals, building strong relationships through consultative communication, product knowledge, and reliable follow-through.

• Managed sales calls, territory planning, customer education, and account support while developing strengths in relationship-building, persuasive communication, organization, and customer-focused service.

Bachelor's Degree – Saint Mary's College (2001)