Copywriter at Upwork (2025-10 – Present)
- Write compelling press materials, social media copy, web copy, and research-driven articles to generate brand awareness for lifestyle brands
- Conduct keyword research to ensure articles are SEO-optimized
- Brainstorm and research impactful content topics and story angles
Marketing Coordinator at South Central Transit Authority (SCTA) (2024-06 – 2025-10)
- Collaborated with the Director of Marketing to produce all internal and external marketing and communications
- Coordinated and attended community pop-up and outreach events, professionally representing SCTA and promoting services to 50+ attendees per event
- Generated 3 key local media stories and cultivated community partnerships through targeted outreach and proactive relationship management
- Developed and executed monthly social media content calendars, resulting in consistent, on-brand messaging and improved audience retention
Brand Manager at Unline LLC (2023-01 – 2025-01)
- Created brand messaging and storytelling on all owned media channels
- Designed and published all creative assets including graphics, videos, copy, and brand style guidelines
- Researched trends and media opportunities and used link-building to expand content reach
Public Relations Intern at Blaze PR (2021-06 – 2021-10)
Supported supervisors in launching 3 creative lifestyle brand campaigns garnering 1M+ total media reach
- Compiled media lists and pitched journalists and influencers
- Wrote press releases and blog posts
- Created recap slides and tracked campaign performance to inform future strategy
