Marketing Director
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Served in marketing director positions in both unregulated and regulated industries with a speciality in multimedia.
SEPTEMBER 2023 - DECEMBER 2024
2300 University Drive East
Huron, OH 44839
Lead marketing initiatives for Firelands Scientific wholesale and retail marketing for The Landing Dispensary’s 10 retail locations across Ohio and West Virginia
Lead development of two brand refreshes and one new in-house brand in a new Ohio recreational cannabis market
Delivered practical analytics through KPI tracking on ongoing and new digital and traditional marketing campaigns
Crafted media-friendly press releases that fueled corporate earned media strategies with proven track record of success
Managed third party marketing vendors
NOVEMBER 2021 - SEPTEMBER 2023
920 N Washington Ave
Lansing, MI 48906
Created and managed in-house marketing department with professional grade photography, videography, graphic design, podcast, 3D and live streaming capabilities
Managed company website, social media platforms and product design in extremely restricted advertising environment
Full brand management for Redemption Cannabis, Turn N’ Burn, Commissary Cured Resin, The Redemption Foundation and additional non-profits
Managed three podcasts with one airing over 150 episodes
Started the Michigan Veteran K9 Coalition and supported Coalition with marketing and fundraising
Managed PR initiatives and regularly created media-friendly stories
Managed and professionally livestreamed annual charity fundraising drives
MAY 2020 - NOVEMBER 2021
600 W St Joseph St #100,
Lansing, MI 48933
Regularly worked on 5-6 clients at once and supported them with consistent social content, ad buys, graphic design, videography and podcast production
Managed nearly $200k/yr. client ad budget and delivered regular data reports with measurable results
Helped with brand launches for Redemption Cannabis, Franklin Fields, The Botanical Co. and Real Leaf Solutions
Worked on client press releases and other media pieces
Supported clients with in-house photography and video needs
APRIL 2019 - MARCH 2020
313 South Washington Square
Lansing, MI 48933
Maintained all digital communications coordinator responsibilities
Successfully brought all photography, videography and graphic design services in-house through developing personal design skill sets resulting in extreme cost savings for law firm
Started elder law practice podcast
Personally professionally shot all new attorney headshots and filmed law firm educational attorney videos
Regularly designed law firm print ads
JULY 2017 - APRIL 2019
313 South Washington Square
Lansing, MI 48933
Managed and grew law firm social media accounts consistently
Crafted social copy, ad buys, content schedules and designed engaging graphics and marketing collateral
Delivered regular analytic and data reports to law firm marketing director
Captured photography for law firm event and strategic non-profit sponsorships
Michigan State University, Bachelor's in advertising with minor in public relations
