Fractional Go-to-Market Advisor at TRANSFR (2025-10 – Present)
Chief Revenue Officer at TRANSFR (2023-10 – 2025-10)
Recruited by the CEO and Board to transform the commercial organization of a rapidly growing AI and VR SaaS company serving government, education, workforce development, manufacturing, and enterprise customers. Executive responsibility for Sales, Customer Success, Strategic Partnerships, Revenue Operations, forecasting, commercial strategy, and organizational performance.
- Rebuilt the commercial operating model, implementing the sales processes, KPI framework, forecasting discipline, CRM governance, and executive operating cadence required to scale the business.
- Delivered 100%+ revenue growth while increasing Net Revenue Retention by 28% through improved customer engagement, commercial execution, and expansion strategies.
- Improved forecast accuracy from approximately 20% to more than 90%, establishing disciplined pipeline management, qualification standards, executive inspections, and reporting.
- Increased qualified pipeline by more than 3x, shortened enterprise sales cycles, reduced customer acquisition costs, and significantly improved commercial productivity.
- Unified Sales, Customer Success, Strategic Partnerships, and Revenue Operations into a coordinated commercial organization aligned around common business objectives and measurable customer outcomes.
- Built repeatable executive operating rhythms including forecast reviews, KPI dashboards, pipeline governance, customer health reviews, and leadership accountability.
- Continue advising executive leadership on commercial strategy, organizational design, go-to-market execution, and long-term growth initiatives.
Chief Commercial Officer at QUANTINUUM
Recruited to build the company's first global commercial organization for one of the world's leading quantum computing companies, establishing the commercial foundation required to support enterprise growth and future market expansion.
- Built the company's first global commercial strategy spanning enterprise, government, research, and strategic commercial markets.
- Established forecasting discipline, pipeline governance, KPI management, executive operating cadence, and commercial reporting.
- Developed organizational structure, leadership processes, and commercial operating model supporting long-term scalability.
- Expanded strategic partnerships and international market development while aligning Product, Engineering, Sales, and executive leadership around commercialization priorities.
- Worked directly with executive leadership to position the company for long-term enterprise adoption as quantum technology matured.
Executive Vice President & General Manager, North America Platforms & Technology (BTP) at SAP
Promoted through successive executive leadership roles to lead one of SAP's largest technology businesses across North America with executive responsibility for Sales, Customer Success, Professional Services, Strategic Partnerships, Revenue Operations, and a $650M+ P&L.
- Led commercial transformation supporting SAP's transition from perpetual licensing to recurring cloud and SaaS revenue.
- Built one of SAP's highest-performing commercial organizations through disciplined forecasting, KPI management, pipeline governance, and executive operating cadence.
- Directed an organization of more than 300 professionals spanning Sales, Customer Success, Professional Services, Revenue Operations, Strategic Alliances, Engineering collaboration, and Data Science.
- Built executive governance and joint go-to-market programs with Accenture, Deloitte, IBM, Capgemini, EY, PwC, and other Global Systems Integrators.
- Integrated multiple acquisitions while aligning Sales, Product, Engineering, Customer Success, and Professional Services into a unified commercial operating model.
- Partnered directly with executive leadership on commercialization strategy, platform direction, cloud adoption, and enterprise digital transformation.
- Developed commercial operating disciplines that consistently improved forecast accuracy, execution, accountability, and business performance.
Vice President – Strategic Industries (Financial Services & Oil & Gas) at SAP
- Delivered sustained 200%+ year-over-year growth in Financial Services.
- Built executive relationships across Fortune 500 customers and strategic consulting partners.
- Accelerated cloud adoption and enterprise modernization across highly regulated industries.
Vice President – Public Sector at SAP
- Led SAP's Public Sector organization across Federal, Defense, Intelligence, and State & Local Government.
- Commercialized SAP HANA across mission-critical government environments.
- Built executive relationships with government leaders, Global Systems Integrators, and strategic partners supporting large-scale modernization initiatives.
East Region Enterprise Sales Leader / Global Manager – Defense & Intelligence at APPLE
Progressed into executive leadership roles responsible for commercial strategy, organizational transformation, enterprise sales, executive customer relationships, and strategic partnerships across North America and global government markets.
- Transformed Apple's lowest-performing enterprise region into one of its highest-performing commercial organizations through organizational redesign, operational discipline, leadership development, and executive accountability.
- Led a comprehensive go-to-market transformation, evolving the business from a channel-centric model to direct enterprise engagement before implementing a high-performing hybrid partner strategy.
- Built executive relationships with Fortune 500 customers, the Department of Defense, Intelligence Community, major defense contractors, and Global Systems Integrators.
- Served as Executive Sponsor for the Pentagon Renovation (PENREN) modernization initiative and the Defense Cyber Crime Center (DC3), partnering closely with government leaders, strategic partners, and Apple Engineering.
- Helped commercialize enterprise mobility, geospatial technologies, and mission-critical solutions through partnerships with Esri, Intergraph Federal, Accenture Federal, and leading systems integrators.
- Selected for Apple's Executive Leadership Development Program in recognition of sustained business performance and leadership potential.
Director, Managed Services – North America & Mexico at ORACLE
Recruited to build Oracle's Managed Services organization across North America and Mexico, helping establish one of Oracle's earliest recurring revenue businesses and laying the commercial foundation for what ultimately evolved into Oracle Cloud.
- Designed and launched Oracle's managed services commercial organization, integrating software, consulting, hosting, and support into a scalable recurring revenue model.
- Developed pricing strategies, commercial operating models, executive business plans, and long-term growth strategies supporting enterprise expansion.
- Built executive relationships across Financial Services, Healthcare, Manufacturing, Government, Higher Education, and Technology organizations.
- Partnered with Product Management, Engineering, Consulting, and executive leadership to align commercialization strategy with evolving customer requirements.
- Established many of the commercial principles around recurring revenue, customer success, and enterprise services that would later become foundational to Oracle's cloud strategy.
Trusted Advisor at Board & Executive Advisory
Trusted advisor to CEOs, Boards, founders, and private equity investors on commercial transformation, revenue strategy, go-to-market execution, organizational design, and enterprise value creation.
- Guided commercial transformation initiatives for venture-backed, private equity-backed, and enterprise technology companies.
- Advised executive leadership on revenue strategy, organizational design, forecasting, RevOps, customer success, strategic partnerships, and executive operating cadence.
- Supported due diligence, acquisition integration, commercialization strategy, and executive leadership transitions.
- Served as executive advisor on enterprise sales acceleration, GTM execution, customer retention, and commercial scalability.
