Nathan Mills

Senior marketing executive with 20+ years building brands, launching products and leading marketing strategy across financial services, fintech and B2B technology. Proven ability to translate complex, regulated products into clear market positioning and compelling customer value.

Experience spans corporate marketing, brand strategy, product marketing, go-to-market, demand generation, digital strategy, public relations, investor relations, executive communications, AI product launches and thought leadership. Former VP of Corporate Marketing & Communications for a publicly traded bank; most recently led a full brand and AI-product relaunch as the senior marketing leader for a B2B financial-services technology company. Fluent in Spanish with marketing and consulting experience across North and South America.

Director of Marketing at BVS Performance Solutions (2025-01 – 2026-12)

Senior marketing leader for a B2B technology company providing training, performance and AI solutions to banks and credit unions.

• Led the transformation of BVS market positioning from a traditional compliance-training provider to a broader financial services performance company, creating a new strategic narrative around employee readiness, productivity, mastery and business performance.
• Directed the strategy, design and launch of an entirely new corporate website from the ground up, including technology platform, information architecture, visual identity, product messaging, SEO strategy and original content.
• Built a comprehensive SEO strategy that expanded non-branded organic search visibility, replacing a digital presence that had ranked primarily on brand terms with broader product and educational search visibility.
• Owned go-to-market strategy for SAGE AI SmartSuite, a six-tool AI product suite, developing naming, positioning, brand messaging, website content, video and sales collateral.
• Repositioned and rebranded SnapShot, sharpening differentiation around individualized learning, reduced training time and measurable mastery.
• Built integrated marketing and sales-enablement content across website, video, email, thought leadership, customer communications and LinkedIn advertising.
• Wrote and directed thought-leadership content repositioning BVS around measurable performance outcomes rather than commodity compliance training.

Vice President, Corporate Marketing & Communications at FinWise Bank (2021-01 – 2025-12)

Led corporate marketing, communications and public relations for a publicly traded financial institution operating at the intersection of banking, fintech and embedded finance.

• Led and mentored the Marketing, Communications, Public Relations and Training functions, building stronger alignment across teams and executive leadership.
• Spearheaded a comprehensive brand transformation that helped reposition FinWise as a nationally recognized fintech and banking partner.
• Developed messaging and marketing programs supporting complex financial products, fintech partnerships and bank-sponsored programs.
• Created, hosted and produced 30+ episodes of a fintech industry podcast featuring financial-services leaders, strengthening FinWise thought leadership and industry visibility.
• Directed social media, PR, video, content and industry event strategy to strengthen brand awareness and business relationships.
• Partnered closely with Investor Relations on investor presentations, earnings communications, website content, executive messaging and public-company communications.
• Modernized marketing infrastructure and CRM processes to better support digital marketing, sales alignment and customer engagement.
• 2026 Winner — IR Magazine Awards, Best Use of Video & Social Media.
• 2025 Finalist — IR Magazine Awards, Best Use of Video & Social Media.

Director of Marketing & Communications at Bear River Mutual (2013-01 – 2021-12)

Led marketing, brand and communications strategy for one of Utah's longest-established insurance companies.

• Designed and executed brand and lead-generation strategies during a period in which written premium grew from approximately $100M to $200M.
• Led the first comprehensive rebrand in the company's 110-year history.
• Directed external and internal communications, advertising, public relations, social media and independent-agent engagement.
• Developed and produced television, radio, video and digital advertising and content.
• Created charitable, sponsorship and community-engagement programs designed to strengthen brand reputation.
• Led corporate events, agency engagement programs and the company's annual golf tournament.
• Helped improve average online customer ratings from approximately 1.2 stars to 4.8 stars in 18 months.

Marketing Manager at NEWSCYCLE Solutions (2005-01 – 2013-12)

Led B2B marketing initiatives for SaaS and cloud technology serving newspaper and media organizations worldwide.

• Established and helped lead a global B2B marketing function supporting SaaS and cloud-based publishing solutions.
• Led corporate website launches and two major corporate rebrands.
• Developed demand-generation programs, webinars, product marketing and multilingual content.
• Supported software launches and translated complex technology into customer-focused messaging.
• Consulted with and trained customers across North and South America on cloud systems and industry best practices.

B.S. in Marketing – University of Phoenix

B.A. in Graphic Design – The Art Institutes