Director of Marketing at BVS Performance Solutions (2025-01 – 2026-12)
Senior marketing leader for a B2B technology company providing training, performance and AI solutions to banks and credit unions.
- Led the transformation of BVS market positioning from a traditional compliance-training provider to a broader financial services performance company, creating a new strategic narrative around employee readiness, productivity, mastery and business performance.
- Directed the strategy, design and launch of an entirely new corporate website from the ground up, including technology platform, information architecture, visual identity, product messaging, SEO strategy and original content.
- Built a comprehensive SEO strategy that expanded non-branded organic search visibility, replacing a digital presence that had ranked primarily on brand terms with broader product and educational search visibility.
- Owned go-to-market strategy for SAGE AI SmartSuite, a six-tool AI product suite, developing naming, positioning, brand messaging, website content, video and sales collateral.
- Repositioned and rebranded SnapShot, sharpening differentiation around individualized learning, reduced training time and measurable mastery.
- Built integrated marketing and sales-enablement content across website, video, email, thought leadership, customer communications and LinkedIn advertising.
- Wrote and directed thought-leadership content repositioning BVS around measurable performance outcomes rather than commodity compliance training.
Vice President, Corporate Marketing & Communications at FinWise Bank (2021-01 – 2025-12)
Led corporate marketing, communications and public relations for a publicly traded financial institution operating at the intersection of banking, fintech and embedded finance.
- Led and mentored the Marketing, Communications, Public Relations and Training functions, building stronger alignment across teams and executive leadership.
- Spearheaded a comprehensive brand transformation that helped reposition FinWise as a nationally recognized fintech and banking partner.
- Developed messaging and marketing programs supporting complex financial products, fintech partnerships and bank-sponsored programs.
- Created, hosted and produced 30+ episodes of a fintech industry podcast featuring financial-services leaders, strengthening FinWise thought leadership and industry visibility.
- Directed social media, PR, video, content and industry event strategy to strengthen brand awareness and business relationships.
- Partnered closely with Investor Relations on investor presentations, earnings communications, website content, executive messaging and public-company communications.
- Modernized marketing infrastructure and CRM processes to better support digital marketing, sales alignment and customer engagement.
- 2026 Winner — IR Magazine Awards, Best Use of Video & Social Media.
- 2025 Finalist — IR Magazine Awards, Best Use of Video & Social Media.
Director of Marketing & Communications at Bear River Mutual (2013-01 – 2021-12)
Led marketing, brand and communications strategy for one of Utah's longest-established insurance companies.
- Designed and executed brand and lead-generation strategies during a period in which written premium grew from approximately $100M to $200M.
- Led the first comprehensive rebrand in the company's 110-year history.
- Directed external and internal communications, advertising, public relations, social media and independent-agent engagement.
- Developed and produced television, radio, video and digital advertising and content.
- Created charitable, sponsorship and community-engagement programs designed to strengthen brand reputation.
- Led corporate events, agency engagement programs and the company's annual golf tournament.
- Helped improve average online customer ratings from approximately 1.2 stars to 4.8 stars in 18 months.
Marketing Manager at NEWSCYCLE Solutions (2005-01 – 2013-12)
Led B2B marketing initiatives for SaaS and cloud technology serving newspaper and media organizations worldwide.
- Established and helped lead a global B2B marketing function supporting SaaS and cloud-based publishing solutions.
- Led corporate website launches and two major corporate rebrands.
- Developed demand-generation programs, webinars, product marketing and multilingual content.
- Supported software launches and translated complex technology into customer-focused messaging.
- Consulted with and trained customers across North and South America on cloud systems and industry best practices.
