Naty Soto

UX/UI Designer and Graphic Designer with experience creating user-centered web and mobile experiences through research, wireframing, prototyping, and visual design. Skilled in identifying user needs, analyzing pain points, and translating business and user requirements into intuitive and engaging digital solutions. Proficient in Figma for wireframing, interactive prototyping, design systems, and developer collaboration, as well as Adobe Creative Suite for visual communication and branding projects.

Experienced in conducting user-focused design processes, creating user flows, mockups, and responsive interfaces while applying usability principles and accessibility best practices. Comfortable collaborating with stakeholders, clients, and cross-functional teams in Agile/Scrum environments to iterate and improve digital products based on feedback and business goals. Passionate about improving digital experiences through research, creativity, problem-solving, and continuous learning.

Fluent

Spanish speaker with intermediate English (B2).

UX/UI Designer - Reimagine (Imaginemos AE S.A.S)

(2025-01 - 2026-12)

Led the UI/UX design process for mobile and web platforms, focusing on creating seamless digital experiences and cohesive brand assets.

• Collaborated with stakeholders to understand business requirements, user needs, and project goals.
• Conducted user research and competitive analysis to identify user personas, behaviors, and core needs prior to prototyping.
• Designed high-fidelity mobile application interfaces ensuring intuitive navigation, accessibility, and user-centered experiences.
• Created user flows, wireframes, and interactive prototypes in Figma to validate design concepts and improve usability.
• Led the UX/UI design of a mobile application for the Ecuadorian Red Cross, creating accessible digital experiences for diverse audiences.
• Gathered feedback throughout the design process to identify pain points and refine user experiences through iterative improvements.
• Developed responsive web designs and digital components aligned with modern UX principles and usability best practices.
• Collaborated with developers and project teams to ensure design consistency and successful implementation.
• Contributed to visual guidelines and reusable design components to maintain consistency across digital touchpoints.
• Created professional branding materials, including LinkedIn and Instagram content, business cards, and banners.

Graphic design and UX/UI (Freelance Project) - Cocktail Lab

(2020-01 - 2023-12)

Led branding and UX/UI initiatives for digital and promotional projects, including responsive website prototypes and customer-centered visual experiences.

• Executed qualitative user research, including stakeholder interviews and feedback analysis, to define user pain points and goals.
• Designed responsive website prototypes focused on improving customer engagement and usability.
• Created wireframes, user flows, and interface concepts aligned with business and branding objectives.
• Gathered customer feedback through social media interactions and customer communications to identify opportunities for improving digital experiences.
• Collaborated with stakeholders to align design solutions with business goals and user needs.
• Iterated designs based on feedback and usability considerations to improve customer journeys and engagement.
• Developed branding systems including logos, packaging, promotional materials, and social media assets.
• Collaborated on maintaining visual consistency across print and digital platforms.

Graphic and UX/UI Designer (Freelance Project) - Mvhome

(2024-01)

Supported branding and UX/UI initiatives through the creation of responsive web prototypes, interface concepts, and digital communication assets focused on improving visual consistency and user experience.

• Designed a high-fidelity website interface prototype focused on improving usability, navigation flow, and user interaction.
• Created wireframes, user flows, interface layouts, and visual concepts using Figma.
• Collaborated with stakeholders to understand business objectives and translate requirements into user-centered design solutions.
• Supported iterative design improvements based on feedback, usability considerations, and business requirements.
• Collaborated on responsive design solutions to ensure consistency across desktop and mobile experiences.
• Developed graphic assets and branding materials aligned with the company's visual identity and business objectives.
• Created social media and marketing content to strengthen brand presence and digital communication.
• Assisted in customer communications and inquiries, helping understand client requirements and supporting digital communication efforts.

Graphic Designer (Freelance Project) - Majud

(2017-01 - 2020-12)

Developed branding and visual identity solutions for business communication and marketing initiatives, ensuring consistency across print and digital materials.

• Designed and developed corporate identity systems aligned with brand objectives and visual communication strategies.
• Created logos, stationery, business cards, and branded marketing materials.
• Supported the development of visual guidelines to maintain consistency across different communication channels.
• Collaborated on creative concepts and visual assets for branding initiatives.
• Assisted in producing professional and visually engaging materials for both print and digital use.

Bachelor's Degree - Graphic Design - Universidad Autónoma del Caribe (2019-01 - 2025-12)

Bilingual High School Diploma - Altamira International School (2004-01 - 2019-12)