Creative and experienced marketing professional
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Creative and experienced marketing professional with a demonstrated history of working in the biotechnology industry. Strong marketing professional skilled in developing brands, developing ecommerce and digital presences, planning omni-channel integrated marketing campaigns that grow sales, cultivate customer loyalty, and create profitability.
Genesee Scientific - San Diego, CA 2012 - Present
Lead multi-faceted account teams of 7 business professionals, ensuring successful activation of complex programs that operate seamlessly, agency profitability, and delivery of exceptional client service and results.
Develop Integrated Marketing Strategy: Create an overarching integrated marketing strategy that aligns with the organization’s goals and objectives. This involves understanding the target audience, market trends, and competitive landscape in the science/biotech space.
Responsible for company’s ecommerce websites and CRM growth ensuring stability and continued development.
Coordinate Marketing Channels: Oversee and coordinate various marketing channels, including digital marketing, traditional advertising, public relations, social media, content marketing, events, and more. Ensure consistent messaging and brand representation across all channels.
Brand Management: Develop and maintain the organization’s brand identity, ensuring consistent brand positioning and messaging across all marketing efforts. Oversee brand guidelines, brand voice, and visual identity to ensure a cohesive brand experience.
Play an active role, with exceptional support from the team, in the development and activation of advertising plans, social media strategies, campaign forecasts, and measurement/optimization plans based on target audience and campaign objective.
Effectively communicate recommendations and results to the executive team, through both formal presentations and day-to-day communication.
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Genesee Scientific - San Diego, CA 2004 - 2012
Oversees digital and print communications for internal and external publications.
Develops strategy for multi-channel marketing campaigns leveraging SEO/SEM, pay per click advertisements and social media efforts to drive customer acquisition and revenue.
Review current marketing trends and advertisements to determine the effectiveness of different styles and strategies advertisements and social media efforts to drive customer acquisition and revenue.
Manage marketing departmental budget.
2006
2023
2008 - 2009
