Neyda Padilla

Social Media Manager and Content Strategist with 10+ years of experience creating social-first storytelling for fashion, lifestyle, hospitality, and consumer brands. Known for a strong editorial eye and the ability to translate brand identity into visually compelling content. Experienced leading end-to-end content production including creative direction, photography, videography, copywriting, publishing, and community engagement, while maintaining a consistent brand voice and creating content that drives audience engagement across Instagram, TikTok, Pinterest, and emerging platforms.

Content Creator at Wasserman (2023-09 – 2025-10)

• Conceptualized and produced social-first content for leading lifestyle, hospitality, and consumer brands including Marriott, Pinterest, Google Play, and Amazon Books, translating each brand's identity into engaging platform-native storytelling.
• Contributed to creative concept development by brainstorming, pitching, and refining content ideas that aligned with brand objectives, audience insights, and social trends.
• Led end-to-end content production across Instagram, TikTok, and YouTube Shorts, from creative direction and on-set production to editing, publishing, and optimization.
• Partnered cross-functionally with talent, creative, strategy, and brand teams to develop content that balanced authentic storytelling with campaign objectives.
• Produced content for 100+ integrated brand campaigns, creating an average of 40+ social assets per month across paid and organic channels.
• Captured editorial-quality content during brand activations, events, and productions, delivering both polished campaign assets and behind-the-scenes storytelling.

Founder/ Creative Strategist at Truly Ney (2016-04 – Present)

• Founded and grew a digital lifestyle brand, developing and executing social media strategy across fashion, beauty, travel, and lifestyle content with a strong editorial point of view.
• Led end-to-end content production, including creative direction, photography, videography, editing, copywriting, publishing, and community management across Instagram, TikTok, and other social platforms.
• Built and maintained an editorial content calendar, producing consistent, social-first content optimized for audience growth, engagement, and brand storytelling.
• Increased audience engagement by 40% through refined content strategy, consistent brand positioning, and an elevated visual identity.
• Cultivated, negotiated, and managed brand partnerships from outreach and contract execution to creative execution, partnering with brands including Mejuri, Shiseido, Rent the Runway, Anthropologie, and ClassPass.

Product Coordinator at So Scottsdale Magazine (2019-08 – 2022-08)

• Curated fashion, beauty, home, and lifestyle products for monthly editorial features, ensuring alignment with the magazine's editorial standards and elevated visual aesthetic.
• Researched and pitched product feature concepts to the Chief Editor for four monthly shopping pages, identifying on-brand products and emerging trends.
• Built relationships with brands and PR partners, conducting outreach to source product information, imagery, and marketing assets while managing deadlines.
• Wrote product copy, headlines, and taglines that supported editorial storytelling and enhanced reader engagement.
• Coordinated with the editorial team to ensure timely delivery of content for publication while maintaining accuracy and brand consistency.

Dir. of Online Sales & Social Media at Chorost & Co (2020-01 – 2021-07)

• Developed and executed social media strategy for a luxury jewelry brand, creating cohesive digital storytelling that strengthened brand identity and supported e-commerce growth.
• Led content planning and end-to-end content production, directing photoshoots while also capturing product photography to showcase new collections and seasonal launches.
• Managed the Shopify storefront, overseeing product listings, merchandising, inventory updates, and product descriptions to deliver a seamless online shopping experience.
• Collaborated cross-functionally with leadership to align social media, marketing, and e-commerce initiatives with business objectives.
• Managed editorial calendars, publishing schedules, and community engagement, monitoring social performance and audience insights to refine content strategy.

Social Media & Marketing Manager at Pomo Restaurant Group (2018-11 – 2019-12)

• Led social media strategy and brand marketing across a portfolio of four restaurant concepts while supporting the launch of new restaurant concepts.
• Owned end-to-end content production, capturing editorial-quality photography and video for social media, marketing campaigns, seasonal launches, events, and brand activations.
• Led media and influencer relations, managing publicity, creator partnerships, and 25+ brand events while collaborating with 50+ influencers to increase brand visibility and community engagement.
• Collaborated closely with a celebrity chef Scott Conant and executive leadership to translate each restaurant's unique identity into compelling brand storytelling across digital channels.
• Grew social media following by 32% while managing four brand accounts, maintaining content calendars, and optimizing strategy through audience insights and performance analytics.

Corporate Shoe Buyer at Dillards (2015-10 – 2018-10)

Bachelor of Arts – Art Institute, Phoenix, AZ