Nicholas Storey

Metro Detroit-based professional with 20+ years of experience building trust with families during high-stakes, emotionally complex decisions.

Background spans special education (15 years of IEP-driven family advocacy), business ownership and marketing leadership, and direct personal experience navigating senior care placement for a loved one. Combines genuine empathy with a results-driven approach to occupancy growth, relationship development, and community outreach. Passionate about serving families through one of life's most significant transitions.

CEO / Owner at Bridefunnel LLC — dba Book More Brides (2019-10 – Present)

Marketing & consulting firm serving the wedding industry

• Founded and operate a marketing and consulting business; built client base through relationship-driven outreach and earned referrals — the same skillset that drives senior living occupancy growth
• Developed and executed multi-channel marketing campaigns, managed lead pipelines, and consistently converted prospects into long-term client relationships
• Managed all client relationships with high-touch communication, regular check-ins, and measurable outcomes under accountability
• Built repeatable systems for lead generation, follow-up, and performance tracking across concurrent accounts

Special Education Teacher at Livonia Public Schools (2005-08 – 2020-08)

• Conducted hundreds of IEP meetings with families navigating difficult, emotionally charged decisions — building trust, presenting options clearly, and guiding families toward the right path for their loved ones
• Built lasting relationships with students, families, and community partners through consistent follow-through, empathy, and professional accountability
• Thrived in a high-accountability environment managing complex individual needs with patience, reliability, and a team-first mindset
• Maintained exceptional attendance and performance over a 15-year tenure

Special Education Teacher at Dearborn Public Schools (2004-01 – 2005-08)

• Provided individualized instruction and family support for students with diverse needs in a collaborative, multidisciplinary setting

Volunteer & Support Staff at Marwood Manor Senior Living Community

• First professional exposure to senior living environments; developed lasting appreciation for the dignity, care, and personal connection that define excellent senior care communities

Graduate Studies in Admin/Educational Leadership – Concordia College — Ann Arbor (2006 – 2008)

Bachelor of Science in Special Education — Cognitive Impairment – Eastern Michigan University (1998 – 2003)