Account & Social Media Marketing Manager at THE FORKING GROUP (2024-07 – Present)
- Implement paid and organic social media campaigns for a variety of restaurant clientele in New York and New Jersey. Use analytics to monitor progress and track data for each client (TikTok, Instagram, and Facebook)
- Help facilitate and implement strategies for growth for clients of all sizes and platforms with local influencers from New York
- Design, edit, and schedule social media reels and graphics (via CapCut)
- Onboard and communicate regularly with clientele about advertising projects as liaison
- Coordinate quarterly meetings and photoshoots with client, maintain clients voice in group work setting
- Coordinate with website, digital representation, and paid media representatives to optimize SEO and paid media strategy
Media and Marketing Specialist at THE BRICK PRESBYTERIAN CHURCH (2023-10 – Present)
- Implement social media campaigns for Worship and Arts and additional external events for the Brick Presbyterian External events for The Brick Church on Instagram and Facebook. Use analytics to monitor progress and track data
- Research and contact local media outlets to promote arts and cultural events using traditional media sources. Construct press releases for various media pitches
- Assist Director of Communications in event promotion through outreach to public calendars and social groups in the NYC metro area
- Design social media reels and graphics as well as physical event posters through CanvaPro
Account Manager at LALEW PUBLIC RELATIONS (2023-08 – 2024-02)
- Oversee implementation of social media campaigns for LaLew PR and External clients on Instagram and Facebook. Use analytics to monitor progress and track data of behalf of PR Firm
- Research media contacts and orchestrate media campaigns on behalf of clients in agricultural technology, financial institutions, social justice campaigns, arts & culture via MuckRack
- Construct press releases and media pitches for various client events throughout the year, and follow up with clients via feedback surveys
- Assist in supervising intern program, specifically, social media and graphic design
Graduate Coordinator for Marketing, Communications & Branding at STONY BROOK UNIVERSITY (2021-06 – 2023-08)
Voice TA Coordinator at STONY BROOK UNIVERSITY (2020-08 – 2023-08)
- Teach a studio of undergraduate Music Majors along with Non- Majors.
- Help academically advise and enroll undergraduate students in Music department classes.
- Assist with management and scheduling of spaces for lessons, juries, and master classes for faculty/students.
- Help in the recruitment of students via coordinating open houses, visit days, and other outreach activities.
- Oversee voice lesson curriculum, syllabus, and student progress. Serve as a liaison between faculty/ TAs/ and students. Provide student support and resources as needed.
Web Developer/Social Media Coordinator at A PLACE TO CONSIDER (2020-05 – 2021-08)
- Design and update websites to promote events and services for a wellness company.
- Promotion and assessment of events via email marketing campaigns via Mailchimp.
- Track social media progress and trend with Google Analytics.
- Create social media content for Facebook, Twitter, Instagram, and Youtube and copywrite captions for social media/ website
Director of Social Media and Marketing at FALL ISLAND VOCAL ARTS SEMINAR (2019-06 – 2020-07)
- Design and create ads for Fall Island Seminar's application season via social media platforms.
- Ensure the website is updated accurately during the application process and track the website traction with Google Analytics.
- Manage and organize applications via Google forms and manage all administrative tasks for the office.
Administrative/Social Media Specialist at Additional Clients
ARTEK Early Music, Washington Opera Society, Millenialtoons
