Nicole Villegas

A creative professional with a Bachelor of Business in Public Relations and a Diploma of Visual Merchandising – bringing a unique blend of creative strategy, digital marketing, and brand storytelling. Experienced in social media management, content creation, campaign execution, and website development across multiple platforms and industries. With over 4 years of experience in the creative industry, a sharp eye for brand identity, and a genuine passion for building brands that connect with real people.

Brand & Marketing Manager at The Farmacy (2025-01 – Present)

• Manage and grow brand presence on Instagram, TikTok, Facebook, and Threads — scaling content views by +621% (163.2K total) and reach by +235% (13.5K) within 3 months.
• Drive 4.1K content interactions (+444%) and 2.9K profile visits (+65%) through SEO-optimized captions, keyword research, hashtag strategy, and consistent on-brand content — growing non-follower reach by +181.8%
• Conceptualized and executed promotional campaigns that delivered a 25% follower growth in the past 6 months.
• Copywriting, design, and scheduling email marketing campaigns achieving a 51% CTR.
• Build and maintain brand website including promotional landing pages; produce visual designs across all brand touchpoints including social media, email campaigns, in-store signage, and flyers; execute in-store visual merchandising.

Visual Merchandiser & Assistant Store Manager at House of CB (2022-01 – 2024-12)

• Led in-store visual direction across dual flagship locations, aligned to brand identity and product strategy.
• Surpassed monthly sales KPIs by an average of 60%; managed recruitment, training, and team leadership.

Content Creation & Styling Intern at Glue Store (2022-01 – 2022-12)

• Produced and published content across e-commerce and social media platforms, applying trend forecasting and brand awareness to create visually compelling, on-brand assets aligned to seasonal campaign direction.
• Styled and dressed models for e-commerce shoots and large-scale PR campaigns, curating looks from samples in line with brand identity, campaign briefs, and marketing catalog direction.

Bachelor of Business in Public Relations – Institute of Creative Arts & Technology (2022-01 – 2024-12)

Diploma of Visual Merchandising in Visual Merchandising – TAFE NSW (2021-01 – 2022-12)