Nicolle McClain

Passionate client-facing leader in the CPG industry, with a strong focus in customer service and analytics. Experienced in custom research, fostering client relationships and expressing complex ideas through simple and compelling stories. Seeking a position where I can utilize my abilities and collaborative spirit to help the company reach new heights of success.

Insights Account Lead at 84.51° (2022-01 – 2026-06)

• Oversaw a $4.4MM portfolio of 30+ clients, driving revenue growth and retention across key accounts
• Leveraged consultative sales techniques and strong client relationships to achieve/surpass sales objectives
• Supported internal and client-facing tool transitions as a Subject Matter Expert
• Highlighted role of Insights, using On-Line and In-Store campaigns to show new buyers, retention, and ROI

Associate Client Director at NielsenIQ (2020-01 – 2022-12)

• Unlocked incremental sales through reinvigorated NIQ relationships with seven lifestyle CPG brands
• Refactored internal client-facing associate onboarding, decreasing the time spent to get up to speed
• Grew the $24MM/year client relationship across Marketing, Cat Man, Rev Man and Insights
• Managed six Manager-level cohorts to develop their careers and grow as client success professionals

Client and Analytics Manager at NielsenIQ (2013-01 – 2020-12)

• Developed and managed custom research methodologies across NIQ solutions
• Managed client's global analytic budget ($2MM/year), and proposed ways to spend it
• Translated data into accessible, insightful and thorough stories for clients to apply directly
• Built client relationships by identifying and assessing clients needs and establishing research plans

Bachelor of Science in Applied Mathematics – University of Wisconsin-Whitewater (2010-01)

Master of Science in Applied Economics – Marquette University (2012-01)