Senior UX UI Designer at The Provenance Chain Network (2024-08 – 2026-04)
Led user experience UX design for a blockchain-based supply chain platform. Designed clear flows and behaviors across native desktop, mobile, and web applications for enterprise users. Managed multiple projects simultaneously. Brought clear priorities through deep empathy for user needs.
- Design System Leadership. Co-led creation of a unified design system and design language across web, mobile, and dashboard surfaces. Cut design-to-engineering handoff time by approximately 30 percent. Established a single source of truth for components, tokens, and interaction patterns.
- Complex Data Visualization. Translated complex blockchain provenance data into clear, task-oriented dashboards for non-technical enterprise users. Brought clarity and simplicity to a data-heavy domain. Reduced time-to-insight on traceability queries by an estimated 25 percent.
- Research-Driven Decisions. Ran discovery interviews, moderated usability tests, and A/B tests directly with enterprise users. Drove an approximately 35 percent reduction in task-failure rates by combining quantitative data with qualitative user insights to validate designs before engineering investment.
- Reduced Interaction Cost. Redesigned high-friction onboarding and traceability flows to reduce interaction cost. Cut the number of steps required for core tasks by roughly 20 percent. Improved task completion on first attempt.
- Cross-Functional Leadership and Executive Communication. Partnered with product managers, engineers, and other stakeholders to guide features from concept to shipped product. Owned deliverables across fidelity levels from whiteboard sketches to flow charts to interactive prototypes. Presented design rationale and progress to colleagues and executive stakeholders throughout each cycle.
- Mentorship and Design Process Evolution. Mentored and inspired a fellow designer through design critiques, research planning, and system contributions. Helped evolve team design processes and deliverables to scale with a growing organization.
- Improved Design Velocity. Integrated Figma, Figma Make, Claude Code, and Antigravity into the day-to-day design workflow to prototype, validate, and iterate on flows faster. Cut design iteration time by an estimated 25 percent while maintaining design-system consistency.
- Proactive User Experience. Designed proactive, intent-based UI patterns that anticipate user needs in data-heavy workflows. Reduced repetitive manual steps and surfaced the right information at the right moment.
- Agentic Interaction Design. Prototyped agentic workflow concepts where the interface guides and automates multi-step tasks. Bridged traditional UX craft with emerging AI interaction patterns for enterprise users.
Founder and Principal Designer at Nine Tail Fox Consulting (2023-01 – Present)
Solo AI-augmented design consultancy teaching Agentic AI Design to small and medium-sized business owners through online courses, workshops, one-on-one coaching, and a community membership.
- Community Leadership and Thought Leadership. Build and nurture a community of makers and small business owners learning to design with AI. Provide design thought leadership through workshops, podcast content, and live coaching sessions.
- Practitioner Teaching. Design practical, plain-language frameworks that help non-technical users adopt AI tools without losing brand consistency or design quality. Early adopter of generative AI tooling since Midjourney v1.
- End-to-End Delivery. Build and ship end-to-end digital experiences for clients from research through UI. Reinforce the hands-on craft that informs product work.
Principal Senior UX UI Designer at Nerd United (2022-04 – 2023-11)
- Accelerated Delivery. Accelerated project delivery by 15 percent by supporting multiple concurrent work streams and ensuring cohesive product experiences across initiatives.
- Design System and Process Evolution. Developed and implemented a comprehensive design system including components, styles, and brand theming. Drove a 27 percent increase in brand adaptation across coding platforms. Helped evolve design processes and deliverables to scale with a growing organization.
- Strategic Prioritization. Partnered with Product to curate a prioritized backlog, aligning design exploration with company strategy and customer needs.
- Successful Launches. Guided cross-functional teams through user-centered design cycles to launch 5 new products from concept to market acceptance. Nurtured viable ideas to product-market fit.
- Accessibility. Ensured all designs adhered to Web Content Accessibility Guidelines WCAG. Built inclusive digital experiences across platforms.
Senior UX UI Web Designer and Developer at Dynamic Blending (2020-08 – 2022-04)
- Responsive Design. Increased mobile user retention by 28 percent through meticulous responsive design across devices and screen sizes.
- SEO and Information Architecture. Grew organic traffic by 32 percent via robust SEO strategy paired with user-centric information architecture and page design.
- Web Design. Shipped intuitive website layouts that improved navigation, engagement, and time-on-site.
Senior UX UI Designer at iTOVi LLC (2019-05 – 2020-05)
- Consumer-Facing Redesign. Drove a 28 percent increase in new enrollments and a 41 percent lift in customer retention through a full redesign of the XI Customer Experience platform. Consumer-facing product grounded in user research, prototyping, and iterative usability testing.
- Hardware and Software UX. Led UI workflows from concept to shipped product across native iOS and Android mobile applications and connected iTOVi hardware devices. Designed for combined hardware and software interaction.
- Visual System. Defined visual identity, icon systems, and brand consistency across the product suite.
Creative Director at Lehi Free Press (2018-02 – 2020-08)
Oversaw layout and brand consistency across weekly print and digital publications. Drove 21 percent growth in repeat business and 18 percent lift in campaign return on investment through data-driven creative optimization.
Senior Designer at Coty Inc. (2018-02 – 2019-05)
Branded and packaged the YOU-OLOGY skincare line. Named SHAPE Magazine Editor Pick in 2020. Contributed to 2.8 million dollars in sales within the first 48 hours of Black Friday and Christmas through strategic holiday packaging design.
Art Director and Senior Graphic Designer at Sisel International (2013-01 – 2018-02)
Led a 4-person design team across packaging, marketing, social, and web. Drove Japanese market expansion by conducting product research, demos, and customer sessions in Osaka, Chiba, and Tokyo.
