Marketing Lead at Red Lava BnB Vacation Rentals (2023-01 – Present)
- Spearheaded the adoption of a new property management system, streamlining operations and improving guest communication efficiency by 35%.
- Boosted organic website traffic by 65% via SEO and content marketing.
- Grew social media engagement by 40% and direct bookings by 10% through targeted campaigns.
- Analyzed market trends and competitor activities to inform dynamic pricing strategies, maximizing occupancy rates and revenue.
Industry Audience Product Marketing at Cisco (2022-01 – 2023-12)
- Conducted industry analysis revealing key market trends, which informed the launch of groundbreaking campaigns, customer-focused collateral, and sales enablement by uncovering customer needs, primary drivers, and top use cases.
- Collaborated with the product team to align offerings with identified consumer needs, driving a 7% increase in market share.
- Conducted competitive analysis to identify gaps in market coverage, resulting in the reallocation and positioning of the Cisco Meraki platform key service offerings.
- Assisted in analyzing marketing funnel data to refine the lead qualification process, achieving a 12% higher conversion from MQL to SQL.
Industry Marketing Manager. Product Marketing at TigerGraph (2021-01 – 2021-12)
- Augmented awareness of the TigerGraph platform within the financial services, healthcare, and supply chain verticals by cultivating relationships with TigerGraph brand advocates and influencers.
- Achieved revenue goals and met new customer and market share objectives by developing industry-specific marketing strategies.
- Initiated a content marketing strategy overhaul, which increased blog traffic by 45% and established the company as a thought leader in the industry.
- Coordinated remotely with sales teams to create compelling sales enablement materials that contributed to a 10% increase in close rate.
Strategic Marketing Planner at Deloitte (2017-01 – 2020-12)
Served as a trusted advisor to Deloitte's International Tax, Transfer Pricing, and Global Trade Advisory tax division, advising Principals, Partners, and Managing Directors.
- Advised on the integration of new marketing technologies that streamlined marketing operations, saving over 100 hours of manual work per quarter.
- Orchestrated a digital transformation strategy that adopted omnichannel marketing approaches, propelling a 35% improvement in customer engagement across platforms.
- Masterminded an account-based marketing strategy personalized for high-value clients, which resulted in closing deals 20% larger than the company average.
Product Marketing Solutions Manager (contract) at Acuity Brands (2017-01 – 2017-12)
- Collaborated with product management and IT to enhance the website SEO architecture, resulting in reduced time spent on manual tasks by 30%
- Spearheaded the launch of new lighting control products, which exceeded sales targets by 20% within the first six months.
- Orchestrated the content calendar for all major product launches, ensuring a consistent and impactful brand message.
Marketing Manager at Verizon Connect (2013-01 – 2016-12)
- Championed a partnership strategy with leading partner brands Mercedes-Benz, State Farm, and Volkswagen to co-create marketing platforms, leading to a 35% increase in customer engagement across email and direct marketing channels.
- Established a comprehensive analytics dashboard that tracked, analyzed, and optimized digital strategies in real-time, improving marketing ROI by 20%.
- Synchronized marketing efforts across digital and traditional platforms, achieving a 30% increase in overall campaign effectiveness.
Marketing Manager at Corpay (2002-01 – 2013-12)
- Developed marketing campaigns resulting in a 4.6% lift in revenues reversing two years of steady declines for Fuelman, Citgo, BP, and Chevron Fuel Cards.
Marketing Project Consultant at Swift Incentives
- Directed research on the southeast marketplace, and targeted companies, and developed sales presentations for client pitches and expansion.
Junior Product Manager at Fidelity Information Services
- Led product launches and implemented demand-generation campaigns for banking products.
Senior Analyst at Home Depot
- Orchestrated national credit promotions program that exceeded existing customer usage and increased sales plan by over $40 million.
Marketing Specialist at HSBC Finance
- Implemented direct mail programs that increased branch revenue by 7% and stimulated $300k in annual cost savings.
Marketing Associate at Discover Financial Services
- Led website launch, generating over $2.5M in annual incremental sales.
