Niraj Shaw
Associate Product Manager | Product Associate
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About
Product-focused Business Analyst with 4+ years of experience in building and optimizing digital products through data-driven decision-making. Experienced in product strategy, experimentation (A/B testing), user journey optimization, and product analytics. Proven ability to own features end-to-end, drive cross-functional execution, and improve key metrics such as conversion, retention, and engagement in Agile environments.
Experience
Business Analyst (Product) - StockEdge
(2024-09)
- Owned feature modules across the product lifecycle from requirement to post-launch optimization.
- Defined PRD, User stories, and Acceptance criteria for new features and enhancements.
- Analyzed user behavior, funnels, and engagement metrics to identify drop-offs and optimize conversion.
- Collaborated closely with engineering, design, QA, and business teams to ensure high-quality feature delivery in Agile sprints.
- Conducted market research and competitor analysis to identify product gaps and opportunities.
- Conducted A/B testing to validate hypotheses and improve product performance.
- Tracked and reported on key product KPIs (conversion, retention, engagement) for stakeholder decision-making.
- Contributed to roadmap planning and backlog prioritization using business impact and user insights.
Business Analyst - Beanstalkedu Services Pvt Ltd
(2022-12 - 2024-01)
- Gathered and analyzed business and user requirements, translating them into functional specs, user stories, and workflows.
- Worked closely with UX/UI teams on wireframes and mockups to improve usability and experience.
- Acted as a bridge between product, engineering and business teams to ensure aligned execution.
- Contributed to product improvements through customer feedback analysis and user insights.
Business Development Associate - Think and Learn Pvt. Ltd
(2021-10 - 2022-11)
- Collected and analyzed customer feedback to identify product gaps and inform product improvements.
- Supported customer acquisition and retention by aligning offerings with user requirements.
Education
MBA - Business Analytics & Data Science - Bengal Institute of Business Studies (2023 - 2025)
Bachelor's Degree - IGNOU (2018 - 2021)
