Niraj Shaw

Product-focused Business Analyst with 4+ years of experience in building and optimizing digital products through data-driven decision-making. Experienced in product strategy, experimentation (A/B testing), user journey optimization, and product analytics. Proven ability to own features end-to-end, drive cross-functional execution, and improve key metrics such as conversion, retention, and engagement in Agile environments.

Business Analyst (Product) - StockEdge

(2024-09)

• Owned feature modules across the product lifecycle from requirement to post-launch optimization.
• Defined PRD, User stories, and Acceptance criteria for new features and enhancements.
• Analyzed user behavior, funnels, and engagement metrics to identify drop-offs and optimize conversion.
• Collaborated closely with engineering, design, QA, and business teams to ensure high-quality feature delivery in Agile sprints.
• Conducted market research and competitor analysis to identify product gaps and opportunities.
• Conducted A/B testing to validate hypotheses and improve product performance.
• Tracked and reported on key product KPIs (conversion, retention, engagement) for stakeholder decision-making.
• Contributed to roadmap planning and backlog prioritization using business impact and user insights.

Business Analyst - Beanstalkedu Services Pvt Ltd

(2022-12 - 2024-01)

• Gathered and analyzed business and user requirements, translating them into functional specs, user stories, and workflows.
• Worked closely with UX/UI teams on wireframes and mockups to improve usability and experience.
• Acted as a bridge between product, engineering and business teams to ensure aligned execution.
• Contributed to product improvements through customer feedback analysis and user insights.

Business Development Associate - Think and Learn Pvt. Ltd

(2021-10 - 2022-11)

• Collected and analyzed customer feedback to identify product gaps and inform product improvements.
• Supported customer acquisition and retention by aligning offerings with user requirements.

MBA - Business Analytics & Data Science - Bengal Institute of Business Studies (2023 - 2025)

Bachelor's Degree - IGNOU (2018 - 2021)