Niu Liu

Detail-oriented Digital Content Coordinator with 5+ years of experience managing social media content, digital engagement, and event-based storytelling across entertainment, sports, and media environments. Strong writing skills, brand voice alignment, and cross-functional collaboration experience.

Business Manager, Digital & Social Content - Chinese Media Group, Hong Kong/Northern American - Hong Kong/Northern American

(2017-06)

• Managed social media content and engagement across platforms
• Supported editorial calendar planning, copywriting, and post scheduling
• Coordinated photo/video assets and event coverage
• Conducted keyword, trend, and competitor research

Public Relations & Digital Content Coordinator - Hyper Relations Inc.

(2022-10)

• Managed digital content and social platforms
• Supported cross-team coordination and event coverage
• Assisted with production workflows and vendor coordination

Marketing Manager - Yamei Academy of Excellence

(2016-08 - 2025-10)

• Led social media management and digital campaigns
• Planned editorial calendars and produced promotional content

Franchisee - FujiSan Sushi

(2021-04 - 2024-10)

• Oversaw customer-facing brand experience across three locations, ensuring consistent service standards
• Supported local marketing and digital presence initiatives aligned with business goals
• Managed operations, staffing, and customer relations in a fast-paced hospitality environment

Bachelor - Media and Cultural Studies - University of California, Riverside (2018 - 2020)

Associate - Mass Media - Mt. San Jacinto Community College (2016 - 2018)