Olivia Johnston

Founder & Creative Director - FIIONA.com - San Diego, CA

(2025-01)

Independent fashion brand defined by an aesthetic synergy of music, fine art, and rhythmic movement.

Engineered the full go-to-market architecture—identity, positioning, and multi-channel systems—driving a 250% surge in traffic within the first six months.
Designed integrated campaign systems blending nostalgia with modern digital commerce, resulting in a 35% lift in conversion performance.
Orchestrated a global marketing calendar that bridges seasonal product launches with consistent, narrative-driven brand storytelling.
Authored all brand narratives and campaign assets to ensure an emotionally resonant, cohesive voice across every digital touchpoint.
Built scalable operational frameworks for launch coordination and asset management to sustain long-term commercial growth.

Visual Merchandising & Sales - Earths Elements - San Diego, CA

(2024-01 - 2026-01)

Wellness retail and wholesale company specializing in crystals, minerals, jewelry, and lifestyle goods.

Enhanced visibility for 3,000+ SKUs via innovative merchandising, driving a 25% increase in sales and engagement.
Managed new location launches and local events, increasing foot traffic by 50% and strengthening community ties.
Boosted engagement by 30% through experiential wellness merchandising.
Optimized workflows and partner relations by streamlining sample organization and retail display management.

Marketing & Communications Manager - Aviva Stanoff Design - San Diego, CA

(2022-01 - 2024-01)

Luxury textile and home design studio known for handcrafted velvet, artisan techniques, and collectible décor

Optimized e-commerce workflows across affiliate platforms, improving the customer journey and reducing cart abandonment by 25%.
Executed merchandising campaigns that increased brand visibility and boosted customer engagement by 40% using strategic marketing assets.
Led digital merchandising transitions on Shopify and Etsy, driving a 35% online sales increase during high-volume seasonal launches.
Enhanced data integrity and campaign management by collaborating cross-functionally to improve product attribute accuracy in Excel.

Strategic Sales & Marketing - AlphaBOLD - Los Angeles, CA

(2018-01 - 2022-01)

Technical solutions consulting across BI, AI, IoT, ERP, CRM, and SaaS enterprise solutions

Generated 200+ leads and a 150% ROI through data-driven marketing and cross-functional communication.
Utilized KPIs and market analysis to boost lead generation by 25% and support revenue growth via forecasting.
Enhanced operational efficiency by 30% for 50+ clients by optimizing performance across ERP, BI, AI, IoT, CRM, and SaaS.
Streamlined workflows and improved reporting using BI tools to facilitate team collaboration and creative marketing goals.

Account Executive - FMT Consultants - Los Angeles, CA

(2015-01 - 2018-01)

Software implementations, IT services, and custom development across Microsoft, Oracle, SAP, and Salesforce

Managed client accounts and CRM systems to optimize reporting workflows via custom dashboards, driving enterprise software adoption through tailored presentations.
Improved business development by building cross-functional relationships and executing strategic outreach, leading to a 30% growth in client acquisition.

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