Omid Kaveh Rad

UI/UX Designer with 10+ years of experience crafting high-end, conversion-driven interfaces across web and mobile products. Experienced in marketplaces, SaaS, and fintech platforms, with a strong understanding of how interface design impacts user engagement and business performance.

Visit my portfolio at omidrad.com

Senior UI/UX Designer

Sooq Cars, Jul 2024 – Present

• Leveraged LLMs to generate UX copy (CTAs, empty states, error messaging) while rapidly iterating on layout structures and wireframes to accelerate design exploration

• Used AI as a critique partner to identify UX issues and improve user flows, enhancing clarity, usability, and overall interaction quality

• Owned end-to-end UI design of the web platform, defining visual direction and ensuring consistency at scale

• Created wireframes and high-fidelity UI to define core experiences

• Collaborated on mobile app and operator panels, aligning UI decisions across platforms

• Built and scaled a design system to unify UI patterns and improve development efficiency

• Improved usability of key flows through layout, hierarchy, and visual refinement

Iran Server, Nov 2022 – Jun 2024

• Led UI improvements across the customer panel and website through structured interface refinement and layout optimization

• Redesigned the customer panel to improve clarity, hierarchy, and overall usability

• Built a scalable design system from scratch to ensure consistency across the platform

• Improved key sales pages using competitor analysis and real user feedback

• Collaborated with support and sales teams to identify usability issues and continuously refine interfaces

Fanap Soft, Nov 2020 – Oct 2022

• Led and mentored a team of 6 designers, ensuring quality through structured feedback and design reviews

• Defined UI direction and managed delivery across multiple B2B and B2C products

• Assigned designers to projects based on strengths to maximize efficiency and output quality

• Delivered UI for 20+ products, designing complex dashboards and establishing scalable design patterns across the ecosystem

Fanap Soft, Aug 2019 – Nov 2020

• Designed UI for data-heavy platforms and enterprise tools, focusing on clarity and structured layouts

• Created wireframes, prototypes, and high-fidelity interfaces to define core product experiences

• Collaborated with product and engineering teams to deliver scalable and consistent UI solutions

Colorz Design Studio, Oct 2017 – Sep 2019

• Founded and led a multidisciplinary team of 8, overseeing project delivery and creative quality

• Directed visual design across multiple projects, delivering high-end, Awwwards-inspired interfaces

• Designed websites and mobile apps for startups, focusing on strong visual identity and presentation

• Crafted interfaces with a focus on typography, layout composition, and visual storytelling

• Partdp, Aug 2013 – Sep 2017

• Designed UI for fintech products and data-heavy financial dashboards

• Contributed to ~10 products involving complex data visualization (charts, tables, financial data)

• Created high-fidelity interfaces and implemented responsive UI using HTML/CSS

Associate's Degree in Software Engineering