Head Of Digital Marketing And Ecommerce Development at Confidential (2025-07 – Present)
Directed every phase of the e-commerce lifecycle, from initial layouts and product optimization to advanced Schema implementation and successful site launch. Owning the architecture of deep-learning content systems for LLM surfacing and Answer Engine Optimization (AEO).
- Directed every phase of the e-commerce lifecycle, from initial layouts and product optimization to advanced Schema implementation and successful site launch.
- Owning the architecture of deep-learning content systems for LLM surfacing and Answer Engine Optimization (AEO) to secure AI-driven citations and organic visibility.
- Driving end-to-end e-commerce development and growth marketing strategies, pivoting traditional assets into generative-search-ready entities (AIO).
- Systematizing cross-functional teams to support high-growth scaling, portfolio management, and technical execution across multi-channel platforms.
- Elevating landing page architectures and UX/UI design to maximize conversion rates from organic, social marketing, and AI-driven search traffic.
Head of SEO at Online Marketing Gurus (2024-10 – 2025-06)
Led initiatives to enhance SEO performance across various dimensions, ensuring local dominance and improved visibility across search engines and AI.
- Led initiatives to enhance SEO performance across various dimensions, ensuring local dominance and improved visibility across search engines and AI.
- Implemented technical SEO strategies that streamlined site performance and user experience while utilizing deep schema markup to improve search engine understanding.
- Enhanced content relevance through targeted optimization and developed high-converting landing pages to ensure consistent ranking and performance.
SEO / Digital Marketing Consultant (Freelance) at Make It All Work (2017-06 – 2025-06)
Specialized in creating and implementing effective SEO strategies for enterprise and small-scale clients, focusing on targeted organic campaigns and keyword research to develop LLMs.
- Specialized in creating and implementing effective SEO strategies for enterprise and small-scale clients, focusing on targeted organic campaigns and keyword research to develop LLMs.
- Optimized online presence through comprehensive keyword research and data-driven customer-centric approaches to enhance organizational success.
- Conducted in-depth site audits and technical implementations to drive scalable growth and improved customer engagement.
Expert & Operations Lead at Nazmiyal Auctions (2019-08 – 2024-10)
Architected and enhanced the auction platform and digital ecosystem, serving as the lead for technical SEO, content creation, and lead generation.
- Architected and enhanced the auction platform and digital ecosystem, serving as the lead for technical SEO, content creation, and lead generation.
- Managed end-to-end auction logistics, including asset creation, catalog management, buying, appraising, and strategic sales oversight.
- Successfully scaled audience growth through targeted email campaigns and comprehensive digital marketing initiatives tailored for high-concurrency bidding events.
General Manager & Marketing Manager at Nazmiyal Antique Rugs (2001-10 – 2024-10)
Developed and executed the overarching content strategy, authoring the vast majority of site content to position the brand as the #1 global authority in the niche.
- Developed and executed the overarching content strategy, authoring the vast majority of site content to position the brand as the #1 global authority in the niche.
- Built the entire e-commerce platform and search visibility framework, integrating LLM-ready content and optimized landing pages to skyrocket traffic and sales.
- Achieved monumental organic growth through technical SEO, SEM, and entity-based authority while significantly reducing operational marketing spend.
- Directed 20+ years of multi-channel operations, ranging from restoration oversight and global buying to digital strategy and financial management.
