Oscar Kidula

Dynamic sales professional with extensive experience in B2B and B2C environments across Eastern and Southern Africa. Specializing in relationship management and strategic sales development. Proven ability to identify market opportunities, drive business growth, and enhance customer engagement through tailored solutions and exceptional service delivery. Committed to fostering strong partnerships and leveraging industry insights to achieve competitive advantages.

Independent sales consultant at Self (2025-01 – Present)

• Implementation and execution of Sacco assurance go-to-market (GTM)
• service level agreement drafting
• product development and system application consutancy
• sales staff training

Sales Development Executive at Turnkey Africa (2023-11 – 2024-11)

• Developed and executed targeted sales strategies for generating leads and increasing client engagement in diverse B2B markets across Eastern and Southern Africa.
• Cultivated relationships with potential clients through personalized outreach and effective communication techniques.
• Utilized data analytics to assess sales trends, refine strategies, and improve overall sales performance metrics.
• Collaborated with marketing teams to create promotional materials and campaigns aimed at driving sales growth.
• Tracked and analyzed sales performance metrics to develop reports and provide strategic recommendations to management.
• Participated in ongoing professional development to stay current with industry trends and enhance sales tactics.

Bancassurance Relationship Manager at Madison Group (2023-04 – 2023-11)

• Successfully met and exceeded sales targets and KPIs.
• Implemented customer feedback strategies to enhance service delivery and product offerings, ensuring alignment with client needs and preferences.
• Conducted regular training sessions for bank staff on compliance and regulatory requirements related to bancassurance, fostering a knowledgeable sales environment.
• Created and maintained a detailed database of client interactions, utilizing CRM tools to track leads and manage client relationships effectively.
• Developed tailored insurance solutions based on clients' financial profiles and risk assessments, ensuring personalized service and client satisfaction.
• Collaborated with cross-functional teams to design joint marketing initiatives that promoted insurance products, increasing visibility and sales opportunities.
• Organized and executed strategic promotional campaigns within the bank to enhance awareness and sales of bancassurance products, achieving significant engagement and conversion rates.
• Strengthened collaboration with bank management by providing regular updates and insights on bancassurance sales performance, aligning goals between the bank and the insurance partner.
• Monitored industry trends and competitor strategies to identify opportunities for product enhancement and innovative sales techniques.

Portfolio Manager - Data-Led Sales at ABSA Bank PLC (2018-03 – 2023-03)

• Delivered outstanding sales performance by identifying customer needs and cross-selling retail products and services.
• Ensured compliance with regulatory requirements, risk management frameworks, and internal policies.
• Executed data-driven sales strategies to optimize portfolio performance and drive revenue growth in competitive markets across East Africa.
• Leveraged advanced data analytics techniques to forecast sales trends and align marketing efforts with client demands in the market.
• Collaborated with data teams to develop customer segmentation strategies, maximizing outreach efficiency and improving conversion rates for sales initiatives.
• Utilized CRM tools to maintain accurate records of client interactions and sales cycles, enabling data-led decision-making in portfolio management.
• Developed and executed comprehensive portfolio management strategies that incorporated data analysis to identify sales opportunities and improve client engagement.
• Monitored and analyzed market trends and performance metrics to inform decision-making and enhance overall sales strategies for insurance products.
• Facilitated effective communication between sales and analytics teams to ensure alignment on data-driven initiatives and optimize portfolio management efforts.

Call Center Sales Agent at Call Centre International (2016 – 2018)

• Conducted inbound and outbound calls to promote, engage, educate, and resolve issues for a diverse clientele.
• Utilized data analytics and customer insights to target high-potential leads, consistently surpassing monthly sales targets.
• Provided customer support, addressing inquiries and guiding clients through various multi-function processes.
• Managed high volumes of customer interactions, ensuring timely and effective resolution of customer queries and concerns.
• Developed and maintained detailed knowledge of products and services to provide accurate information and tailored recommendations to clients.
• Engaged with potential clients via live chat and social media platforms, enhancing customer outreach and sales opportunities.
• Utilized CRM software to document client interactions, manage leads, and track performance metrics, contributing to the overall efficiency of the sales process.
• Designed and implemented follow-up processes for potential leads, boosting conversion rates and client retention.

Diploma in Sales Operations – ALISON Global Institute (2024-10 – 2025-12)

Certificate in Introduction to AI and Essentials – ATINGI Institute (2024-11 – 2024-12)

Diploma in Sales and Marketing – KIPS College

Bachelor of Science in Hospitality Management – University of Nairobi

Kenya Certificate of Secondary Education (2009 – 2012)

Kenya Certificate of Primary Education (2000 – 2008)