Paola Umeres

Peruvian graphic design student with a global design perspective. Experienced in visual identity, packaging, and digital content creation. Interested in strategic brand communication and continuing to strengthen my professional skills within collaborative teams.

Freelance Graphic Designer | Branding & Visual Identity at Larco Bike (2025-01 – Present)

• Development of visual identity projects for emerging brands.
• Logo design and construction of visual systems consistent with brand personality.
• Strategic conceptualization focused on positioning, communication, and visual differentiation.

Digital Content Creation & Design at Larco Bike (2025-01 – Present)

• Development of visual content for social media and creation of graphic identity proposals.
• Design of posts and digital pieces aimed at promoting activities and projects.

Student in Graphic Design – Universidad Peruana de Ciencias Aplicadas (UPC) (2022-01)

Specialized course in Branding 360 – Instituto Peruano de Publicidad (2025-01 – 2025-12)