Paul Mackie

Since Summer 2019, I have served as the Communications Director of the Transportation Research Board at the National Academies of Sciences, Engineering, and Medicine. I am proud to have led the creation, adoption, and implementation of a documented Strategic Communications Plan for its prolific body of content and initiatives. This has led the way for a major redesign of our website and newsletters, the creation of new products and stronger messaging, and significant audience growth and engagement across many platforms.

For the seven years prior to my current work, in my role as Director of Communications and Research atMobility Lab, I helped lead its growth from a local research organization to an international influencer by convening fresh concepts like TransportationCamp and Transportation Techies and by translating research into popular products, such as videos that have been viewed in the millions.

Throughout the last two decades, I have successfully helped strengthen the way these and other organizations influence key audiences and the public.

At The Nature

Conservancy – the largest environmental non-profit in the U.S. – I cultivated climate spokespeople from all levelsof the organization.At World Resources Institute, I led the transformation of the organization’s media outreach from a sheet of paper of journalists’ names to a robust database, contributing to WRI’s standing as a powerhouse of mainstream media coverage.

My skills include writing and messaging, content marketing, crisis communications, public outreach, digital and social strategy, media relations, audience development, internal and external partnering, supervising and motivating staff, managing budgets, branding, and public speaking.

KEY ACCOMPLISHMENTS AND SUMMARY

• Leading the creation and implementation of a major documented Communications Strategic Plan for the Transportation Research Board, which is a division of the 160-year-old U.S.

  National

  Academies

• Leading major creative redesigns of TRB’s website, email newsletters, and other products
• Creating audience-engagement tactics for voluminous amounts of products and large volunteer base
• Created a force at start-up Mobility Lab with development of cutting-edge communication strategies, media and partner relations, content marketing, message development, social media, and video production, with top industry awards received in 2013 and 2015
• Talented spokesperson often quoted by major media, including USA Today, NPR, FOX, AP, PBS, MSN, The Atlantic, the San Francisco Chronicle, the Washington Post, and many others
• Dynamic speaker at events like SXSW, Innovate Raleigh, and the Mid-America Marketing Summit
• Have advised organizations such as Safe Routes to School, Google, and Facebook
• As an editorial director, built extraordinary growth in traffic – at the World Resources Institute’s newsroom and website; The Nature Conservancy’s Planet Change blog; and with TRB’s and Mobility Lab’s websites, social channels, newsletters, and videos
• Directed hundreds of media campaigns, always generating steady increases in quantity and quality of media hits and media relationships
• Trained more than 100 colleagues how to communicate, write effectively, and talk to journalists
• High accountability, with strong communications analytics regularly reported

M.A., Communications, Culture, and Technology, Georgetown University

B.A., English Literature and Journalism, Southern Illinois University