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Peter Demas

Peter Demas

Content & Production Executive | Programming, Development, Live Television & Documentary

Talent
DenverMember since August 7, 2026
Digital Account PlanningMarketing-mix ModelingProgrammatic MediaDocumentary FilmmakingEditingDirecting
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Digital Account PlanningMarketing-mix ModelingProgrammatic MediaDocumentary FilmmakingEditing

About

Award-winning content and production executive with leadership across television, film, documentary, live and digital media. Career includes MTV/VH1, STARZ, Starcom MediaVest, DISH Network and independent productions. Launched global content ventures, executive-produced 120+ titles, supervised a live CBS awards broadcast, led creative teams and multimillion-dollar budgets, and directed programming strategy across 18 premium channels and digital platforms.

Award-recognized credits include writing, producing, directing, documentary filmmaking and editing.

Experience

Creative Executive at Angry Shih Tzu Productions (2026-01 – Present)

Member of a four-person creative executive team developing film, television, documentary and digital projects through development, packaging, production planning, audience positioning and commercial strategy.

  • Developing, writing and directing Mark Bistany & the Medical Mistake, an investigative documentary centered on a patient's allegations of medical malpractice and institutional accountability.

Project Development Consultant at Independent 300-Acre Real-Estate Development (2023-11 – 2025-12)

  • Guided partnership development, contracting, infrastructure planning and regulatory approvals for a privately developed 300-acre property.
  • Coordinated utility installation, county filings, plat-map revisions, and construction and inspection of a 1.5-mile roadway; presented the project multiple times before the Board of County Commissioners.

Senior Manager, Digital Account Planning at DISH Network (2022-10 – 2023-11)

Directed digital account planning exceeding $10 million per month, aligning creative, audience, media inventory and targeting strategies to expand reach and improve performance.

  • Applied attribution, marketing-mix modeling and advanced testing across search, online video, social and programmatic media; supported AEM, customer-data-platform and affiliate-platform migrations.

Executive in Charge of Entertainment Marketing at Jon Stewart Productions, Inc. (2016-07 – 2022-07)

  • Produced and promoted four residency shows at Bally's and Treasure Island, overseeing creative development and marketing across advertising, out-of-home and social channels.
  • Developed live, streamed and recorded content for global digital distribution while leading investor acquisition and relations.

Screenwriter at Pellington Films (2015-07 – 2016-06)

  • Wrote the original feature screenplay Garden of Gods, a deeply researched historical drama examining one of Hollywood's most enduring mysteries—the alleged cover-up surrounding the disastrous 1928 production of Noah's Ark.

Vice President, Promotion Planning & Scheduling at STARZ Entertainment (2007-06 – 2015-07)

  • Led a 14-person team overseeing programming, promotion and scheduling across 18 premium channels and digital platforms.
  • Reported campaign performance for STARZ and Encore series and served as executive liaison to studio partners Disney and Sony.

Vice President, Group Director of Production at Starcom MediaVest USA (2005-01 – 2007-03)

  • Served as Supervising Producer and general manager of the 33rd Annual People's Choice Awards live broadcast on CBS; secured Queen Latifah as host and helped reverse a three-year ratings decline, increasing household ratings 13%.
  • Developed and produced entertainment-marketing initiatives for P&G, Mars, Masterfoods and Kraft, coordinating brand leaders, network showrunners, ad-sales teams and creative agencies.
  • Negotiated multimillion-dollar network agreements on behalf of P&G and other global clients, with delegated signing authority to bind clients to contractual commitments.
  • Led high-value scripted integrations across network television, including Entertainment Tonight, The Apprentice, The Biggest Loser, American Dreams and Starting Over.

Programming & Media Consultant / Principal Creative Executive at Little Biggies, LLC (2001-01 – 2004-12)

  • Advised Hearst and Rodale Publishing on adapting successful publishing properties for television and digital programming.
  • Secured a development deal with Spike TV and negotiated pilot opportunities involving Alanis Morissette, Bob Weir and Don Was.

Vice President, Program Enterprises / Executive Producer, Home Entertainment at MTV: Music Television & VH1 (1993-09 – 2001-01)

  • Executive-produced 120+ titles across reality, animation, music and fitness; created and executive-produced the platinum-selling MTV's Grind Workout series.
  • Launched and led MTV/VH1 worldwide home-entertainment production, distribution, marketing and promotion, managing multimillion-dollar budgets and a large production staff.
  • Negotiated acquisitions, licensing and output agreements with Sony, Paramount and CIC International valued at approximately $85 million.

Education

B.A. in Broadcast Communications – Hofstra University

Executive Leadership Development Program – University of Denver, Daniels College of Business (2015)

Skills

Content & Production ExecutiveProgrammingDevelopmentLive Television & Documentary

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