Digital Marketer, Clients Executive, Assistance Accountant and Strategic Planner - Revenue Consulting East Africa Ltd
(2020-01)
- Developed and executed engaging content strategies across social media platforms, increasing brand awareness and audience engagement
- Managed the content calendar to ensure timely delivery of blogs, newsletters, and social media posts
- Conducted keyword research and optimized content for SEO, boosting organic traffic
- Managed and grew company profiles on platforms like Facebook, LinkedIn, Instagram, and Twitter, achieving a 12% increase in followers and engagement
- Designed and implemented targeted social media campaigns, resulting in increased lead generation and customer retention
- Monitored social media trends, competitor activity, and industry developments to inform strategy adjustments
- Tested subject lines, content, and calls to action to optimize email campaign performance
- Analyzed email campaign metrics and provided actionable insights for future campaigns
- Conducted regular analysis of ad performance to optimize ad spend, targeting, and creative assets
- Collaborated with graphic designers to create visually appealing and effective ad creatives
- Conducted on-page and off-page SEO audits to identify areas for improvement and implemented optimization strategies
- Managed the company's website, ensuring it was up-to-date, user-friendly, and aligned with brand guidelines
- Monitored website analytics using tools like Google Analytics and provided regular reports on traffic, user behavior, and conversions
- Utilized tools like Google Analytics, and social media insights to track campaign performance and ROI
- Provided monthly performance reports to senior management, highlighting successes, insights, and areas for improvement
- Set KPIs for digital marketing campaigns and continuously monitored them to ensure goals were met
- Worked closely with the sales team to align marketing strategies with business goals and support lead generation
- Coordinated with graphic designers, content writers, and other stakeholders to ensure cohesive brand messaging
- Managed relationships with external vendors and agencies to execute marketing initiatives effectively
- Conducted market research to understand target audience behavior, preferences, and emerging trends
- Used insights from competitor analysis to identify gaps and opportunities in the market
- Implemented innovative strategies to stay ahead of industry trends and maintain a competitive edge
- Reviewed financial records, statements, and operational processes to ensure compliance with internal controls and external regulations
- Analyzed financial and operational procedures, pinpointing weaknesses in controls, inefficiencies, and areas for improvement
- Compiled detailed audit reports that summarized findings, documented discrepancies, and provided actionable recommendations to management
- Proposed strategies for enhancing controls, mitigating risks, and improving process efficiency to management, contributing to more robust internal processes
- Prepared and filed accurate income tax, VAT, and payroll tax returns, ensuring compliance with current tax laws and regulations
- Developed tax planning strategies tailored to each client's financial situation, advising on potential tax-saving opportunities and maximizing allowable deductions
- Kept up to date with changing tax regulations, ensuring that all filings and practices adhered to legal requirements
- Provided clients with detailed insights on tax liabilities and obligations, and recommended strategies to manage future tax burdens effectively
- Managed a comprehensive water billing system, generated and issued invoices, and recorded all transactions accurately
- Recorded payments in QuickBooks, ensured timely and regular bank, mpesa, and cash reconciliations to verify financial accuracy
- Prepared detailed monthly financial reports and dashboards, including profit and loss statements, balance sheets, and cash flow statements
- Calculated, prepared, and filed VAT returns on a monthly basis, ensuring adherence to VAT regulations and timely submission
- Supported audit functions by maintaining organized records, ensuring the accuracy of financial documentation, and resolving discrepancies as needed
- Communicated with debtors via phone, email, and written correspondence to initiate payment discussions and negotiate suitable repayment plans
- Conducted thorough investigations to gather relevant debtor information, such as employment details, financial history, and assets, to assess their ability to repay the debt
- Implemented effective collection strategies, including skip tracing and credit reporting, to locate debtors and facilitate debt recovery
- Maintained accurate records of all collection activities, including debtor interactions, payment arrangements, and progress updates
- Collaborated with legal professionals and agencies to escalate collection efforts when necessary, ensuring compliance with legal procedures and regulations
- Drafted professional correspondence to debtors, including demand letters and settlement offers, in compliance with regulatory guidelines
- Prepared detailed reports on collection activities, debtor profiles, and account status for review by management
- Provided excellent customer service to debtors, addressing inquiries, resolving disputes, and offering suitable payment options
- Developed and executed different company's strategic plan, including market expansion strategies, new product launches, and revenue growth initiatives
- Conducted market research and competitor analysis to identify market gaps and develop differentiated strategies
- Collaborated with cross-functional teams to drive the implementation of strategic initiatives, ensuring alignment with organizational objectives
- Led the development of financial models and business cases to evaluate investment opportunities and measure strategic outcomes
- Monitored key performance indicators (KPIs) to track progress, identify areas for improvement, and make data-driven adjustments to the strategic plan
Mechanical/Manufacturing/Industrial Engineering Consultant - Independent
(2020-01)
Over 6 years of technical writing experience in mechanical, manufacturing, and industrial engineering projects, offering technical solutions. Experienced in conducting feasibility studies, preparing detailed engineering and technical reports, and providing actionable recommendations to clients. Adept at technical documentation, proposal writing, and development of customized mechanical engineering solutions for diverse clients.
Intern - Rivatex East Africa Ltd - Eldoret
(2019-05 - 2019-08)
- Machine assembly, Installation, maintenance and repairs
- Fabrication of machine parts
- Quality control of products
Intern - NYTIL LIMITED - Uganda
(2017-06 - 2017-09)
- Machine maintenance and repairs
- Quality control of products
- Machine installation
- Machine assembly
- Fabrication of parts
Board of Governors Teacher - Kanguo Secondary School
(2014-01 - 2014-12)
- Teaching learners in Mathematics, Physics, Chemistry, Business studies, History and CRE
Enumerator - Kenya National Bureau of Statistics (KNBS) - Nyandarua West District
(2014-01 - 2014-12)
